I think your experience shows how badly their sales are going lately, and how big a chunk of their market is being lost to resale. With prices $30 or more below
DVC's direct price, it's no wonder.
The interesting part is that DVC sales really AREN'T down. August 2010 was their single best month in probably the last year-and-a-half, and July was very good as well.
http://dvcnews.com/index.php/dvc-program/financial/dvc-sales-statistics
(Note figures for June & July '09 include 6 months worth of catch-up on VGC sales.)
That's without including any Aulani numbers. It's also worth noting that they are charging an all time high of $120 per point for the three "active" resorts. Cash discounts are decent (about $10-15 off) but there are no extraordinary incentives--no Annual Passes, no free cruises, no webcasts, no Doorway to Dreams events, etc.
There is some line of thinking that DVC's lack of ROFR activity suggests they are "hurting." But looking at the numbers, I suspect the primary reasons they aren't using ROFR much are because:
1. They don't need the points. AKV, BLT and others are readily available. Why bother spending hundreds-of-thousands to recoup even more points?
2. The resale market isn't hurting direct sales.
If DVC is still closing on 2000 contracts per month and charging $105-110 per point, why bother with ROFR?

The fact that you can buy SSR and others for $65 per point doesn't appear to be deterring many buyers.
All of that said, sorry to hear about OP's experience. I would definitely put something in writing to Disney/DVC managers regarding that encounter. Hopefully these folks are still the exception rather than the rule.