MrInfinity
DIS Veteran
- Joined
- Aug 23, 2012
- Messages
- 2,577
I'm on cold medicine and foggy, so forgive me. . . Why do AP's turn Disney into a Six Flags? I'm guessing it turns them into day guests vs resort guests, but I'm not sure how that negatively affects the parks themselves (this is assuming you meant a comparison to six flags as a slam, which is how I took it)
Lake's riddle was cute. I hadn't heard it before, but enjoyed the moral.
Basically it's saying that the AP holder is the lest profitable guest. A guest that visits to ride lots, buy the minimum food, and no souvenirs. Like a teenager at Six Flags. To that, I'd agree.
You have to look at rides like resources. You have X to give out in a year. Each one you give out can generate a certain amount of cash.
An AP holder might pay $500/year and visit 10 days riding 12 rides per visit, or consume 120 rides for $500. Disney made $4.17 per riding of the rides it operated.
A resort guest might pay $5000/year and visit for 7 days, riding only 6 rides per day. $5000/42 is $119 per riding of the rides it operated.
So if Disney can sell a riding on one of its headliners for $119, then all the ridings they sell for $4.17 are monies lost. Now this is an exaggeration for effect and could vary greatly from person to person. But it is the basic math. Disney wants to covet resort stayers who want to visit for a week, stay in a resort, eat in the resort, shop in the resort, and get them on a few rides so their experience is magical and they want to do it again next year. They don't care that someone used to live locally, come for the morning, and rides 24 rides in a day via FP-. This ex-FP- commando was simply not a profitable customer. Rasulo outright stated in his last call that their core visitor base was the 8-day resort guest. Not surprising. Even Universal is trying to covet the resort guest and get out of the day-pass business cuz it's the least profitable way to dish out a company's rides.
Using rides to sell rooms differentiates a resort from a day-park.