BURBANK, CA (September 13, 2002) - The WB's FAMILY AFFAIR officially kicked off the network television season and scored the highest ratings in the Thursday 8:00-9:00 p.m. ET time period for The WB among total viewers (4.6 million), households (2.9/5), adults 18-49 (1.6/5) and women 18-49 (2.2/7) since the two-hour premiere of Charmed on October 4, 2001. Excluding that special Charmed, it was the network's best performance in the time period in total viewers since March 2001, and the best since May '01 in adults 18-49 and women 18-49, when Gilmore Girls occupied the time period. FAMILY AFFAIR scored a 1.7/7 in kids 2-11, which was a time-period best since the premiere of Gilmore Girls on October 5, 2000.
The total viewer figure was up nearly 2 million viewers (64%) compared to last season's premiere of Popstars 2. The family comedy was also up significantly over last year's Popstars 2 premiere in households (2.9/5, up +45%), adults 18-49 (1.6/5, up +45%), women 18-49 (2.2/7, up +47%), men 12-34 (+71%), men 18-34 (+29%) and men 18-49 (+50%) as well as more than doubling its kids 2-11 delivery (1.7/7, up +113%). The new program maintained the Popstars 2 premiere delivery in Adults 18-34 (1.3/4).
The series premiere also scored extremely well in many major markets, including New York, where it ranked #3 in its time period with a 6.6/11, Chicago, where it was #1 with a 8.6/15, Philadelphia, where it was #3 with a 5.6/9, Boston, where it was #3 with a 4.0/7, Phoenix, where it was #2 with a 4.1/7, Denver, where it was #2 with a 6.2/11, Orlando, where it was #1 with a 9.7/14, St. Louis, where it was #3, with a 5.0/8, San Diego, where it was #3 with a 4.6/7, Salt Lake City, where it was #3 with a 3.7/7 and Jacksonville, where it was #2 with a 6.1/9.
