You know we have now had MyMagic+ rolled out to all of our resort guests on property. All of our 35,000 hotel and vacation club rooms. The experience has been extremely good for the people using the product. And to breakdown the product, for me there are really two big aspects. First and foremost is the planning vehicle. So it encourages guests to plan from home, allows them to line up their agenda. Most importantly, allows them to line up their FASTPASSes and really arrive on the property with a very strong sense of what that agenda is going to be.
That’s not only something that guests enjoy doing and want to do but from our perspective, we know that the earlier guests plan their trip to Walt Disney World, the more time they spend with us. People have been coming to Central Florida for about an eight day vacation for a very very long time. And once they get into the market, all of you have been down there, you are just bombarded with all of the other things that you can do while in Orlando.
When people plan at home, they tend to plan a lot more of their time at Walt Disney World. They are also exposed in the planning process to a lot of products that they don’t know exist. And a lot of things that when they see and they say, wow, I would really like to do that. Whether it's character meals, whether it's special parts of the resort that they are not even aware of before they start planning. So this is the first and probably, from an economic driver, the most important part of MyMagic+. It links into technology that you experience when you are on property in the form of a wristband that has long range and short range RFID, that keeps that entire itinerary for you. That has all of your FASTPASSes, that’s your entry ticket to the park. That’s your key to your hotel room. And allows us to know where you are along your itinerary and potentially interact with you in terms of both enhancing the experience and of course economically in terms of up-selling. And that’s the second half of the product.