I totally agree. For me it's 160 one way and 144 on the way back. With taxes and fees, that's about $325 per person. Ouch. I've been watching prices since they've come out and it's never fallen lower than $250 per person YET. I'm beginning to think I should have booked as soon as prices came out as it seems to be fluctuating on the "up" side.
I haven't seen any DING fares to Orlando for a while. I think these tend to be flights closer to your dates that they are trying to sell the last seats for.