We just got back from Universal (9/25/08) and there is a magic shop inside Universal Studios. It is in the "Hollywood" area across from the Monster Make-up Show. My husband did magic as a kid and wanted to check out the show that was going on. They have a magician on site who does close-up magic shows (I'm not sure how often) that you can watch and it's kind of like a sales presentation. He will do tricks with the Svengali deck of cards or with Sponge Balls and then say that you can purchase those kits there at the shop. It's a very good show that lasts about 15 minutes and the magician we saw did about 15 different illusions.