hamlet35_2000 said:
Disney is in this for the money...they don't give you anything for free.
Yes. Disney is a business, and Disney's Magical Express produces indirect revenue, even though there's not a direct charge for the service. Here's how Disney makes money with Magical Express:
- Higher REVPAR (Revenue Per Available Room) at Disney resorts, due to higher occupancy levels and less discounting of rooms.
- Higher perceived value of on-site lodging, allowing room rates to increase over time.
- Higher perceived value of WDW vacations, leading to more guests each year.
- More on-site spending for attractions, restaurants, and shopping, because guests without rental cars are a captive audience.
- Less opportunity for guests in accommodations with kitchens to shop at off-site grocery stores, leading to more business at Disney restaurants.
What makes Magical Express so brilliant is that it's optional. Disney didn't build an alligator-filled moat around the property to keep guests on-site, nor does Disney put an "invisible fence" dog collar around guests' necks. Disney doesn't prevent guests from using rental cars, taxis, or towncar services if they prefer not to use Magical Express.
However, guests who choose to use Magical Express are subject to the rules of Magical Express (such as not using it for inbound luggage only, and only departing from the hotel from which the guest checked out that morning).
hamlet35_2000 said:
I think DME is a great idea in concept, but my issue comes with being told "no" because those are the rules. The rule doesn't make sense and I am still waiting for an explanation of the rule from one castmemeber instead of just "Disney" speak. I don't see that happening anytime soon.
I also don't see that happening anytime soon.
I don't expect Disney to say...
"We don't want guests using DME from hotels at which they're not staying, any more than we want guests using pools at other hotels. We want guests to have as many reasons as possible to spend $400-500 per night at hotels like the Grand Floridian, and the convenient location for Magical Express departure is one of those reasons."
And I don't expect Disney to say...
"When we allowed some guests to leave from another resort we had too many cases of unreasonable guests who insisted that we move their luggage to the other resort. That's an added expense that not part of the Magical Express business plan."
I also don't expect Disney to say...
"When we developed the specs for our computer programmers to program the various computer systems that Magical Express uses, those specs assumed that guests would depart from the hotel from which they checked out. Our systems analysts now tell us it would cost $100,000 and take 18 months to add the new functionality that very few guests have asked for. There's a manual work-around, but it really messes things up."
Okay. I made up those explanations. They're fiction but there might be some truth in each of them.
Companies don't have to justify business decisions. Sometimes the right answer is, "that's how this service works; we hope you like it."
I'm not trying to attack hamlet35_2000. I hope I've provided good ideas, such as suggesting that hamlet35_2000 should take into account the unpredictable length time between an ADR for a signature restaurant and the time that the meal is complete and the check is paid. It seems hamlet35_2000 has a plan to deal with the rules of Magical Express, but isn't happy with those rules.
I wish hamlet35_2000 a great WDW vacation.