I do agree with this for sure. The HP area BLEW. ME. AWAY. when I saw it for the first time. I was literally almost in tears. lol
And this is
exactly why HP is not, and never will be, a "dying franchise". An entire generation has grown up with the Harry Potter books. And they'll pass that love on to their children and their children's children, the same way previous generations did with Peter Pan and Mary Poppins and Winnie the Pooh.
Reading is not a dying art. With popular books spinning off movies right and left, and with e-books making books cheaper and more accessible than every before, more people read for pleasure now than in any previous generation. Yes, the publishing industry is in trouble and brick-and-mortar bookstores are struggling to survive. But
Amazon is a behemoth in the corporate world, and not because they sell garden supplies. E-publishing means anyone can self-publish a book, and tens of thousand of people do, every year. There are more amateur writers and bloggers out there than at any previous time in history.
Look at what I'm doing right now - reading a discussion board and taking part in a debate about a book that spun off multiple rides, shows and shops in a theme park!
Universal has landed a brilliant property in HP, which will line their pockets for decades to come. Disney had a chance at it, and blew it by not being willing to give J.K. Rowling the reins. We all know the story of Rowling walking out of talks with Disney and cabbing it over to Universal. (Granted, it's a bit apocryphal and likely didn't happen
quite like that.)
I love both Disney and Universal. I spend most of my time at Disney, because they have SO successfully built that bubble, that I'm never tempted to leave Disney property, once I'm on it. But I would never argue Disney offers anything "better" or "more lasting", or that HP is just a "flash in the pan" or a "fad". Both parks offer a very similar product in terms of quality and content. Disney is simply much, much bigger.
And, just because, here's my daughter discovering that the HP books can "make the Harry Potter movie happen in my head!" (A full year before the first movie came out.)
She cried, too, when she first stepped into the Wizarding World at Universal Studios.