We live in TO and drive to Buffalo for Jetblue. Flew them for the first time in Jan 04 and loved it. We like them for several reasons, leather wider seats, more leg room, full cans of beverage, Tv at each seat, great crew - very funny on our flights. "Smoking section on the wing, showing Gone with the Wind as the inflight movie, lol"
We thought about SW but we really love the assigned seating, we have always been the first booked on our flights and know our seats from the get go.
Now, we picked Jetblue at first because of price, haven't paid more then 96.00 one way ever, darn great compared to canadian flights, and the praise we heard on this site, we don't get their commericals in Canada. But we go back for the great experience!
Oh and my favorite, the chocolate chip biscotti, better then the blue terra chips, they were kind of hard. The kids loved the chip though.
Penny