bcla
On our rugged Eastern foothills.....
- Joined
- Nov 28, 2012
- Messages
- 25,754
It's kind of an annoyance (to me at least) that we as Americans are so conditioned to thinking that we need bubbles in order to clean properly. We have shampoo with lathering agents, which I suppose does help spread the actual cleaning agents. However, so many are conditioned to later/rinse/repeat in order to get a thick lather that gives the impression that the hair is cleaner. It's usually plenty clean the first time, and washing it again may unnecessarily strip away too much natural oils, which protects the hair and scalp to some degree.
We're used to having hand dishwashing detergent that foams up, and using soap that produces bubbles. And laundry detergent that foams up. I've had fun with that, where excessive detergent will foam up so much that it bubbles out of the washer as well as foam that isn't removed in the spin cycle and where it might need another rinse because there was so much foam that wasn't removed. However, then we have modern equipment that's needs a cleaning agent that doesn't foam up much, like high efficiency washing machines and automatic dishwashers. I remember a tenant ran out of automatic dishwasher detergent and just put in hand dishwashing detergent. It started spewing foam onto the kitchen floor.
A lot of cynics think that this was all marketing - especially with shampoos where the repeat cycle meant that people would use more and buy more.
http://www.newton.dep.anl.gov/askasci/gen06/gen06999.htm
Lather helps, but there is an upper limit to the effectiveness of lather. It turns out that not a lot of lather is necessary to get the advantages mentioned in the paragraph [that mentioned increasing surface area] above. So soaps that do not lather very well (castile and glycerine soaps, for example), seem to work just as well. Thus, the excessive lathering that we see is an addition based on commercial reasons. We have been taught to think that lather is equal to good cleaning, so more lather must be even better. This is only true up to a certain point, the increased interaction between soap, water, and oil does not increase further after a certain point.
We're used to having hand dishwashing detergent that foams up, and using soap that produces bubbles. And laundry detergent that foams up. I've had fun with that, where excessive detergent will foam up so much that it bubbles out of the washer as well as foam that isn't removed in the spin cycle and where it might need another rinse because there was so much foam that wasn't removed. However, then we have modern equipment that's needs a cleaning agent that doesn't foam up much, like high efficiency washing machines and automatic dishwashers. I remember a tenant ran out of automatic dishwasher detergent and just put in hand dishwashing detergent. It started spewing foam onto the kitchen floor.
A lot of cynics think that this was all marketing - especially with shampoos where the repeat cycle meant that people would use more and buy more.