The NRA is also tax exempt, supposedly so they don't try to put money into politics also. Please cut me a break. They have incredible influence and totally get over.
And just listen to LaPierre talk his crazy nutjob conspiracy theory stuff to get people to buy more weapons.
"The NRA has multiple organizations. They have a 501c3, but they also have a 501c4 and PAC. The activities they do when they endorse candidates is not with the 501c3. That organization can take tax free money but are limited in what they can do in terms of electoral advocacy and lobbying. They can do issue campaigns about gun control. They can also do “grassroots lobbying” but only 20% of their budget.
Their 501c4, however, is what you sign up for with membership. 501c4s can do unlimited electoral advocacy to their members. And they can do electoral advocacy as long as it is not their “primary purpose”. They can do unlimited lobbying. This is their main political arm.
Their PAC can give money directly to candidates and say who to vote for and vote against. Many organizations like the NRA have multiple tax statuses that do different things and spend a ton of money on election lawyers to keep it all straight.
I would recommend interviewing the Alliance for Justice which gives this type of guidance to progressive organizations.
http://www.afj.org/"