Contact customer service. People on the kindleboards have reported having luck having the difference credited back if they're within the 30 day window.
That's due to the publisher's setting the price, not Amazon. I have hundreds of books on my kindle and not one have I paid more than $9.99, while most have been well under $5 if not free. It depends completely on your reading habits.
Mine was a b-day present and it went down $40 from when my husband bought it a week after I received it. They honored the new price and gave him a refund.
I hate Agency pricing --- but I'm still finding plenty to read at $6.39.
The Kindle and the nook are quite comparable. The nook will access the US Public Library download system ... the Kindle has Global 3G. You can go back and forth until the cows come home on the minor differences but they both have an eInk screen, they both have a DRM scheme etc etc. Some people will like B&N, some will like Amazon. The whole "reader war" thing is silly.
It is so great to see the prices dropping. More people demanding affordable eBooks no matter what the platform makes the consumer the winner in the end.
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