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Results of AP-Ipsos poll on the personal qualities of the presidential candidates
- The Associated Press
Monday, July 12, 2004
(07-12) 22:55 PDT (AP) --
The Associated Press-Ipsos poll on the personal qualities of President Bush and Democrat John Kerry is based on telephone interviews with 1,000 randomly selected adults, including 804 registered voters, from all states except Alaska and Hawaii. The interviews were conducted July 5-7 by Ipsos-Public Affairs.
The results were weighted to represent the population by demographic factors such as age, sex, region and education.
No more than one time in 20 should chance variations in the sample cause the results to vary by more than 3 percentage points from the answers that would be obtained if all Americans were polled. The margin of error for registered voters is plus or minus 3.5 percentage points.
This margin of sampling error is slightly larger for responses of subgroups, such as registered voters.
There are other sources of potential error in polls, including the wording and order of questions.
(QUESTIONS ASKED OF REGISTERED VOTERS)
Now I'm going to read you some words that might be used to describe a person. As I read each word, please tell me whether you think the word describes George W. Bush. Now please tell me whether you think the following words describe John Kerry or not.
LIKABLE
George W. Bush
* Yes, 66 percent
* No, 33 percent
* Not sure, 1 percent
John Kerry
* Yes, 62 percent
* No, 36 percent
* Not sure, 2 percent
INTELLIGENT
Bush
* Yes, 63 percent
* No, 36 percent
* Not sure, 1 percent
Kerry
* Yes, 83 percent
* No, 14 percent
* Not sure, 3 percent
DECISIVE
Bush
* Yes, 67 percent
* No, 31 percent
* Not sure, 2 percent
Kerry
* Yes, 45 percent
* No, 49 percent
* Not sure, 6 percent
COMPASSIONATE
Bush
* Yes, 59 percent
* No, 40 percent
* Not sure, 1 percent
Kerry
* Yes, 60 percent
* No, 33 percent
* Not sure, 7 percent
HONEST
Bush
* Yes, 53 percent
* No, 46 percent
* Not sure, 1 percent
Kerry
* Yes, 53 percent
* No, 40 percent
* Not sure, 7 percent
ARROGANT
Bush
* Yes, 52 percent
* No, 47 percent
* Not sure, 1 percent
Kerry
* Yes, 44 percent
* No, 52 percent
* Not sure, 4 percent
WEALTHY
Bush
* Yes, 90 percent
* No, 8 percent
* Not sure, 2 percent
Kerry
* Yes, 85 percent
* No, 9 percent
* Not sure, 6 percent
Who makes you feel more optimistic about America's future?
* Bush, 50 percent
* Kerry, 44 percent
* Both, 1 percent
* Neither, 4 percent
* Not sure, 1 percent