declansdad
DIS Dad #639 New Brunswick, Canada
- Joined
- Apr 14, 2004
- Messages
- 31,298
Although it is great that Canadians finally get to receive postcards for resort discounts....I have to agree with the above poster. I wonder how Disney goes about sending these discounts. You'd think that they would encourage the loyal visitors too. I for one don't even want to tally how much $$ I have spent at WDW in the last 5 years but it does tick me off just a little ( ok, alot) that this is being done.
Congratulations to the original poster![]()
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Basic principle of marketing with regard to brand loyalty is that you do not need to provide discounts to customer who have reached the brand loyalty stage. You offer specials and discounts to customers to try and create brand loyalty.