Just back, CM's told us a secret that's gonna be HUGE

[Cheshire Figment]

There was lots of information in various newspapers at the time of the Marvel purchase.

Universal Studios Florida has a perpetual license for the exclusive use of the characters they are currently using for any attractions in the United States East of the Mississippi River. Any other use in any theme park anywhere else in the world is subject to any new licensing agreements.

So Disney can use the current characters USF has at the Disneyland Resort or any Disney Park outside the US. And they can license any Marvel character to any location worldwide, subject to the Eastern US agreement.

And was it a bus driver or a Jungle Cruise Captain who gave you this information. Usually Disney is very good at keeping future plans very secret until such time as they announce the plans. And for people who would have any such knowledge, these people have very strong confidentiality agreements and could easily lose their jobs for letting information out in advance.

 

[DizCaptain]

Well I mean its not completely impossible. There are many build ups that Disney is actually doing right now that could hint (a very broad hint) to a Marvel area. I mean take a look at the Avengers show they have on Disney XD. All marvel characters, none of which are in use at Universal, for the most part. Sure the Hulk and Fantastic Four and Spiderman are all taken. But what about Thor, Hawkeye, Captain America, Iron Man, Ant man, Black Panther, etc. etc. Now let's take a look at this, and then look at the upcoming Marvel movies coming out over the next few years. We have a Thor and a Captain American Movie. After that, and Avengers live action movie. I think Disney is gonna sit back in their armchairs and watch how these play out, to all audiences, and then if the feedback is good, which it has been for the cartoon so far, then they might, perhaps, bring those characters into the parks. That is if they pass as worthy.

 

[WDW_lover_in_SC]

Im telling you they can't use Marvel east I
Of the Mississippi. They can in DL or foreign parks but not in WDW. There will be no Marvel in WDW for 10-15 years.

Couple of things here there are already traces of Marvel all over the world so I'm not sure if you're meaning rides and lands. But they have Flash shirts for sale in the store at Disney Quest and by the Star Wars stuff at D Street.

 

[santadog]

Side note, that never occurred to be til I read this thread - now that Disney owns Marvel, what do you bet they start pushing movies based on the characters not at Islands of Adventure, and cutting back on movies featuring characters that are at IOA? Kind of a sneaky way to de-value the competition, don't you think?

 

[DCTooTall]

From what I recall from around the time of the Marvel purchase, Disney primarily had 2 goals from the purchase... both of which have already been achieved.


1. the Toon Disney / DISXD branding change happened around the time the purchased happened. DISXD was to be their more "male" oriented channel since the classic Disney Channel has morphed into a very female oriented channel over the years (ala...Hannah Montana.). Purchasing MARVEL gave Disney the rights to a whole back catalog of programming, as well as a healthy stable of characters to possibly use in future original programming on the channel.

2. Disney gained control over all the existing Marvel Studios productions and franchises. They've already bought back the distribution rights from Paramount for one of the planned films (Was it Thor? or Avengers? I don't remember). The Marvel Film Universe is currently doing VERY well with back-to-back-to-back productions and releases already scheduled over the next couple years. Disney's Marvel purchase gives them a financial cut of those productions.



Any themepark usage of the properties is more of a "definite possibility", than a given certainty. As it is, with their Universal deal (as rumored) already gives Disney a cut of Universal's proceeds and merch, So it's not as if Disney has a hard need to develop their own Theme park Marvel presence in order to monetize the properties. [Think of it as Disney gets a cut, while Universal has to pay the expenses of development, maintenance, and advertising. So why should Disney push Universal when they get the perks w/ none of the risks?]

 

[DizCaptain]

Side note, that never occurred to be til I read this thread - now that Disney owns Marvel, what do you bet they start pushing movies based on the characters not at Islands of Adventure, and cutting back on movies featuring characters that are at IOA? Kind of a sneaky way to de-value the competition, don't you think?

Please read my earlier post...they are doing that. The next couple of marvel movies are based on thor, capatain america, and the avengers, with a couple of xmen movies here and there.

 

[redrosesix]

There was lots of information in various newspapers at the time of the Marvel purchase.

Universal Studios Florida has a perpetual license for the exclusive use of the characters they are currently using for any attractions in the United States East of the Mississippi River. Any other use in any theme park anywhere else in the world is subject to any new licensing agreements.

So Disney can use the current characters USF has at the Disneyland Resort or any Disney Park outside the US. And they can license any Marvel character to any location worldwide, subject to the Eastern US agreement.

And was it a bus driver or a Jungle Cruise Captain who gave you this information. Usually Disney is very good at keeping future plans very secret until such time as they announce the plans. And for people who would have any such knowledge, these people have very strong confidentiality agreements and could easily lose their jobs for letting information out in advance.

well said...in the absense of new legal agreements, I'd say this would continue to be the case.

And I always wonder about the things the CMs say to visitors - whether they're actually pranking people who ask about new secret plans for the parks (yes, I know that would be against WDW policy but many of the CMs are college students, not life-long employees). I know that when people from Florida ask me if people from Nova Scotia live in igloos, I always say yes, and so does everyone else I know from here.

On the other hand, whenever there's a thread about additions to DHS, I'm always hopeful there is a grain of truth. DHS quickly became our least favourite park, and we now only spend a half day there. But the potential for greatness remains.

 

[DCTooTall]

Please read my earlier post...they are doing that. The next couple of marvel movies are based on thor, capatain america, and the avengers, with a couple of xmen movies here and there.

Most of those movies were in the works/planning stages before the Disney Purchase.

 

[doconeill]

Please read my earlier post...they are doing that. The next couple of marvel movies are based on thor, capatain america, and the avengers, with a couple of xmen movies here and there.

The Avengers includes The Hulk, prominently featured at IOA. Another Spider-Man is in production, X-Men: First Class, and Disney is even going to air a new Hulk TV series on ABC.

Sounds like they are cutting back to me...

 

[Figment632]

Again if I had to put a number on it for Disney buying Marvel and using them in the parks id say 1%. They bought them because they had no franchise for the older male. This was a move foe the company as a whole not the parks.

Again you will never ever ever ever see a Marvel attraction in WDW until Universal gets rid if them!!! They will either Retheme the island to Transformers or call it SCFI city like in their new Adian park.

It could happen in any other Disney park today but it will not happen in WDW within the next 10 years at least!

 

[nytimez]

Side note, that never occurred to be til I read this thread - now that Disney owns Marvel, what do you bet they start pushing movies based on the characters not at Islands of Adventure, and cutting back on movies featuring characters that are at IOA? Kind of a sneaky way to de-value the competition, don't you think?

No -- Disney stands to gain a ton off those franchises well beyond their theme park value, which is tiny by comparison. Spider-Man is not going anywhere. And as another poster mentions, there's even plans for a Hulk reboot on ABC.

 

[NoLineOntheHorizon]

They have Captain America, Iron Man, and Thor plus NEW spider-man movie and The Avengers...that's formidable and enough to make some top-tier attractions. why does everything have to beroller coasters? why is that the first thing that pops in people's minds when new attractions are considered? does riding the green roller coaster at IOA really make you "think" about the Hulk when you are riding it? I love the coaster, but it is not immersive or anything like that in the Disney way. Not sure if they can use Spider-Man in any way. Can he do meet and greets or stunt show?...I know he can do musicals. Isn't he taking over the Cirque du Soleil?
I really think this time with Marvel and Disney, it's gonna work

 

[Figment632]

It will work but you won't see it till UNI gets rid of it.

 

[NoLineOntheHorizon]

Figment, can they use Capt. America, Avengers, Iron Man, Thor, etc?

 

[Figment632]

Figment, can they use Capt. America, Avengers, Iron Man, Thor, etc?

Most likely but the point I am trying to make is that they won't in WDW till it's gone from UNI. They can but they won't and there are noplans to in the next decade.

 

[Metro West]

Figment, can they use Capt. America, Avengers, Iron Man, Thor, etc?

There is currenttly a Captain America Diner at IOA but is that one of the characters Disney couldn't use? I don't know.

The other characters you listed should be OK.

 

[NoLineOntheHorizon]

Most likely but the point I am trying to make is that they won't in WDW till it's gone from UNI. They can but they won't and there are noplans to in the next decade.

If that's true, then that is too bad because those movies are hot right now....but then again, these characters weren't just invented yesterday, you know? they have longevity and legions of fans. SOOOOO wish they had gotten DC superheroes..imagine Dark Knight and Superman at DHS...oh well. I am still excited about Marvel, though.

 

[skier_pete]

One thing to point out - Marvel/Disney doesn't own the MOVIE rights either to most of the characters at IOA.

Sony licensed Spiderman
Fox has X-men and Fantastic Four.
I forget who has the Hulk - that might actually still be Marvel.

BUT, this doesn't make this all a good deal for Disney. These movies get made, Disney/Marvel earns more money. Same thing with IoA, Disney makes money off of that.

The short of it is until Universal decides it wants out of the Marvel biz, WDW can't really get into the Marvel biz.

 

[NoLineOntheHorizon]

One thing to point out - Marvel/Disney doesn't own the MOVIE rights either to most of the characters at IOA.

Sony licensed Spiderman
Fox has X-men and Fantastic Four.
I forget who has the Hulk - that might actually still be Marvel.

BUT, this doesn't make this all a good deal for Disney. These movies get made, Disney/Marvel earns more money. Same thing with IoA, Disney makes money off of that.

The short of it is until Universal decides it wants out of the Marvel biz, WDW can't really get into the Marvel biz.

Thanks, that makes sense to me. Come on IOA, let it goooo!!! LOL

 

[WDW_lover_in_SC]

Again if I had to put a number on it for Disney buying Marvel and using them in the parks id say 1%. They bought them because they had no franchise for the older male. This was a move foe the company as a whole not the parks.

Again you will never ever ever ever see a Marvel attraction in WDW until Universal gets rid if them!!! They will either Retheme the island to Transformers or call it SCFI city like in their new Adian park.

It could happen in any other Disney park today but it will not happen in WDW within the next 10 years at least!

I heard a rumor when I was working there that Captain America will be in EPCOT this summer. Now I'm not trying to say it "will happen" or won't happen. But I think Disney is going to push the envelope as far as they can with Marvel/Universal.

They bought Marvel for the movie rights because those movies are making a killing right now. That's obvious, I agree that they maybe didn't initially make the purchase for the parks. But I think over time (way less than 10 years) there will be some Marvel attractions/meet and greets something other than merch in the parks. I think we'll see some in the west (DL Cali Adventure) and if they're big hits they will come to WDW. I understand Disney doesn't have exclusive theme park rights with Marvel but that's just a problem as of right now. I think realistically though Disney will make money off of the Marvel movies and let Universal keep their rides. The movies were the main focus anyways. Universal will decide they aren't making enough money and retheme IOA and Universal to other movies. Then the question is how will Disney make a whole themed area? That could take well more than 10 years.

Does anyone know how advertising works in this situation? Does Universal have to give Disney any credit for owning the Marvel characters? That would be a huge blow to Universal if they had to pay to get Disney written in all their rides themed to Marvel characters.