Apparently Disney owns the rights to Marvel Comics, and now that US is doing so well with HP, Disney has taken back the rights to MArvel...they are adding a major section to Hollywood Studios with several coasters based on Mavel comic charactors, and US will have to rename/re-invent any rides they have. This is suppose to begin in 2013 and be finished by 2015....this may have already been discussed on here, but just thought I'd let everyone know what we heard.
Disney can not use any of the Marvel characters, east of the Mississippi, that Universal has licensed. That includes:
Spiderman
Fantastic 4
Hulk
ANY of the X-men (or members of the "X-Universe").
Universal's agreement is basically in perpetuity. They can not change or significantly upgrade the rides (or add any new ones) and are required to maintain them to a specific standard (I'm sure that standard is outlined in minute detail in the contract). Other than that.....there is literally nothing Disney can do to break that contract other than offer Universal obscene amounts of money. And Universal has no pressure on them to accept it. Basically, Disney would likely need to pay whatever it cost Universal to build the current rides, whatever it would cost Universal to build new rides AND whatever Universal feels they would lose during the time it takes to build those new rides.
The Disney stockholders would be, I'm sure, less than pleased to see 500 million+ leave their cash coffers just to regain those rights.
Now add to the fact that Marvel does not control the media rights to other big properties (like Spiderman, X-men, Daredevil, Fantastic 4 (now 3), Iron Man (until Avengers/UM3), Thor (until Avengers), Hulk (Until Avengers), Captain America (Until Avengers), etc) which makes it hard (and somewhat less synergistic) to put them in theme parks......
CM's and Bus Drivers will often recite the rumor du jour. It's not always accurate. They might not be LYING to you...they're just wrong.
FYI, we've had this same discussion a couple times over the past couple months. If you look at the reliable sources on this subject.....the general agreement is: It ain't happening. Not until UNIVERSAL decides it's done with the characters. It would be prohibitively expensive for Disney to try to buy back those rights, and it would create huge brand confusion to try to implement a large Marvel presence in both places.
The current contract is sorta nice for Disney, too: They sit back and garner profits from their competitor while having to invest nothing in terms of maintenance, R&D, or advertising.