I would hate to see the cost of renting a vacation home spiral upward to the point that it's only a "win" situation for the owner and not a "win-win" for both owner and renter. For that reason, I hope the rates charged by owners stay reasonable, like the rate we got for the last week in May. I used to be a condo owner myself in Destin, so I know a little of where I speak in regard to looking at it from the owners' and the renters' perspective, and I can tell you that if you are too concerned about "renting too cheaply and devaluing" yourself, you will price yourself out of the market, thereby losing more in the long run. You may get more per rental, but you will get fewer rentals overall, thus losing money. Call it the Wal-Mart philosophy. Rent more often at a lower price and come out ahead. No, you can't let it go for nothing and you have to cover your expenses and make room for capital improvements, but it's like my dad used to tell car salesmen---"I don't mind you making a profit; I just don't want you to make it all on me!"


