Thus the give-and-take I alluded to in my post.
If all Disney was worried about was profitability, they would have done all of the things I described. We would have even shorter park hours, fewer nighttime shows and parades, more attractions closed for questionable refurbishments, fewer staff throughout the parks, and so on.
Disney lost over $100k in profits in the first quarter compared to last year and we're nearly through the second quarter which probably isn't much better (if not worse.) Despite that the only job losses we've heard about are the 600 execs offered buyouts (only a portion of which are from Parks & Resorts) and some talk of future restructuring to streamline DL and WDW operations.
Every single day I wake up to find that there is no
WalMart or Super Target going up on Buena Vista Drive is a reminder that Disney is still not "just another Wall Street company." If it were, the resorts and theme parks would have been sold off years ago...attractions would be Six Flags quality (see Universal Studios' ugly steel coasters.)
How would Walt have responded? Heck, I don't know. What I DO know is that 2009 is a lot different than the early-60s.
But knowing human nature, I have to say that continuing to pump dollars into the parks under the assumption that "if we build it, they will come" is not going to play out. As much as I'd like to see Fantasmic running 10 times per week instead of 3, I know that the extra revenue generated isn't going to cover the expenses for 7 additional shows.
Does that cost Disney some goodwill? Yeah, among some folks it will. But others are not so critical and still others realize that they, like so many other companies, are just trying to prosper in tough times. The challenge is finding the balance between lost goodwill and temporary service reductions.
Wall St. may be a joke but it's the only game in town. One of Disney's challenges is to restore investor confidence in the company and begin the recovery process.