"Approximate Retail Value (“ARV”

: US$7,181.40, which will vary depending upon point of departure and seasonal fluctuation of hotel rates and airfares." The Official Rules state the above...so it looks like depending on where you fly from and what hotel is selected the above could change. But since it is a prize package, I "googled" it and it said it would be considered additional income. So you may want to adjust your tax withholding when you win to compensate for the extra income so you are not penalized for not withholding enough. Also, someone mentioned "Actual Value" based on discounts Disney offers....it does say will depend on "fluctuation of rates" so I expect Disney will issue the 1099 with Actual Value and you can keep track when you make reservations to ensure Fair Market....