MrInfinity
DIS Veteran
- Joined
- Aug 23, 2012
- Messages
- 2,577
But even the biggest stumble occasionally. John Carter anyone?
The thing w Disney - and movies like John Carter or The Lone Ranger that "fail" by analysts standards... is that when Disney makes a movie that is a success, it is a multi-billion dollar enterprise level success that rakes in cash from movies, rentals, licensing, characters, theme parks, merchandise, food, and so on and so on for the next 30 years.
John Carter cost $250M to make, and it took in $100M. That's a loss of about $150M. Now Disney earned $42 BILLION in 2012. A $150M loss on John Carter was such a miniscule drop in the bucket to Disney. It's proportionate to a person who earns $42,000 losing $150.
Meanwhile.
Wreck-it-Ralph has raked in $500M -- on movie sales alone. That's not counting the Infinity characters, the lunch boxes, the T-shirts, and the people who will pay mega bucks to stay on property so they can get an FP+ to see Wreck-It-Ralph and Fix-It-Felix "in person".
Yes 1 out of 2 (or whatever % Disney calculates) will fail. But those that make money will make up for it 100-fold.
So Disney did not "fail" with John Carter... it was simply the one that didn't catch on. Call it failure if that makes you happier. I look at it as a "cost of attempting success".