Illuminations Changing or Leaving??

mrsR123 said:
It hasn't been that long since you've had an English class, has it, that you cannot differeniate a point that supports your argument and one that doesn't, has it?

I wasn't trying to support my earlier claim. The conversation has moved on and I was simply showing that Disney has marketed specific parks and attractions.

My earlier claim that Disney has marketed Epcot alone in some international ads is true. But unfortunately those ads are not online.
 
The idea that Epcot would be promoted over the rest of the world in Foriegn countries makes no sense at all.

"Hello, I'm from France and I want to spend thoughsands of vacation dollars to see a small representation of my country and others near mine."

It just doesn't make sense to advertise Epcot exclusivly.
 
YoHo said:
The idea that Epcot would be promoted over the rest of the world in Foriegn countries makes no sense at all.

"Hello, I'm from France and I want to spend thoughsands of vacation dollars to see a small representation of my country and others near mine."

It just doesn't make sense to advertise Epcot exclusivly.
There is far more to Epcot than France (or any other specific country).
 
There's more to Epcot, there isn't far more.

And people from overseas that come to WDW are generally coming to see the Americana of the parks (unless they're disney obsessed in which case, the advertising isn't needed anyway) Epcot isn't really central to that.

WQhich isn't to say that Foreigners don't or can't like Epcot, just that it doesn't seem like the likelest park to promote overseas.
 

YoHo said:
There's more to Epcot, there isn't far more.

There are 10 other countries, 7 Future World Attractions, Innoventions, a nightly fireworks show, and dozens of shops, restaurants and shows. So yes there is far more to Epcot than France.
 
Gaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhh!
 
Gaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhh!!!
 
The French can't be bothered to take a twenty train ride to see Disneyland Paris, but they can be convinced to fly ten hours in a jet to see "10 restaurants", "a nightly fireworks show" and "dozens of shops"?

Disney must run one hell of a TV ad for Epcot.
 
Is this another AV YOHO vs. Peter thread....


Honestly Peter find the evidence and display it otherwise you aren't going to get ANYWHERE...
 
2Xited4Disney said:
Is this another AV YOHO vs. Peter thread....


Honestly Peter find the evidence and display it otherwise you aren't going to get ANYWHERE...


I hope not. I just said it seemed unlikely. I'm willing to be proven wrong.
 
The EE commercial on line proves my point that an ad for a specific park at WDW will always contain the Disney World logo. \

When DCA opened in 2001, all of the ads mentioned Disney's California Adventure at the Disneyland Resort, usually wiht the new DLR logo. But if there was an ad specifically for Disneyland, it featured the original Disneyland logo. It's about name and brand recognition.

WDW uses it's newer logo as well. The typestyle that resembles Walt's handwriting is commonplace at Disney. It was part of the synergy that Eisner was such a big fan of. Anybody remember the original Disney World logo. To this day, most people who have never been to WDW only picture a Disneyland in Florida.

When Islands of Adventure opened, Universal did some heavy advertising to promote the two parks. I would like to see Disney do an ad campaign that focuses on the entire resort. "4 theme parks, 1 world. Walt Disney World in Orlando, Florida."
 
I'm not saying that they do, but it actually might make sense for them to run commercials solely about Epcot overseas (or MGM or Animal Kingdom), especially in places like Japan, China, and France. These places already have a Magic Kingdom-like park, so their reasons for visiting here might be more to see Epcot, MGM, and/or the Animal Kingdom.
 
Another Voice said:
The French can't be bothered to take a twenty train ride to see Disneyland Paris, but they can be convinced to fly ten hours in a jet to see "10 restaurants", "a nightly fireworks show" and "dozens of shops"?

Disney must run one hell of a TV ad for Epcot.

There are almost 200 countries in the world. It was Yoho not me who brought up France. I clearly stated in my previous posts that this was primarily seen with South America and parts of Asia.

Also I love how you left out the 11 countries, 7 themed pavilions, and Innoventions.
 
Disney targets two different markets with their TV ads. The "Come see this ride at this park" is aimed at the frequent visitor. Most of these people have been to WDW several times in the past - and what drives them to return is the promise of "something new to see". These people are already "pre-sold" on the idea of a trip to WDW, they just have to be given a reason this year instead of next.

The major marketing campaigns, like the 100th Birthday of Some Dead Guy and the 50th Anniversary of Our Business Division are aimed at the first time or infrequent visitor. That's why all those campaigns rely heavily on the "remember how much fun you had..." and soft focus shots of grandparents hugging children. The ads are designed to get the people who visit every ten years or so. Getting these people to go to WDW is a lot harder than the frequent guest, which is why both discount plans and super heavy promotions are required. If these folks don't visit during the "normal" times, then they have to be convinced this is a special, once in a lifetime magical time to visit (and it they don't go their grandkids will hate them forever and lock them in a dank nursing home).

Different ads serve different purposes and different markets. No one hasn't been to WDW is going to be impressed by one more rollercoaster, someone with an annual pass doesn't need to told to "remember how you cried at the fireworks last time - share it with the kids".
 
Another Voice said:
then they have to be convinced this is a special, once in a lifetime magical time to visit (and if they don't go their grandkids will hate them forever and lock them in a dank nursing home).
:lmao: :rotfl2: :rotfl:
 
I have no idea if they've run Epcot commercials overseas. Regardless, it doesn't prove whether or not they worked.

On the marketing campaigns, I also expect something to start in Spring '07, or Spring '08 at the latest. They've told us they expect to primarily drive growth through marketing, so it follows that we'll see another celebration within a year or year and a half after the current one ends.

The danger, however, is that the public starts to be less impressed by another "celebration" because they become too common. That would be the only thing that would delay another one.

Regardless, I am positive that the theme of the next celebration will be primarily driven by timing and the broadness of its appeal.

In other words, they will first decide (or have already decided) that they want a celebration to start on a given date. They will then look for the opportunity that has the broadest appeal, not necessarily the greatest significance.

The question is, do they like the way the "50 years" celebration that includes both CA and FLA has worked out both in terms of public response and reduced marketing costs? If so, look for something that allows them to tie them in together again. In that case, an Epcot celebration would seem unlikely.

But if they want to go back to more resort specific marketing campaigns, then Epcot probably fits WDW pretty well from a timing perspective. I think they'd prefer to have something that is less focused on a single park, but Epcot still might end up being their preferred choice.
 
exDS vet said:
The EE commercial on line proves my point that an ad for a specific park at WDW will always contain the Disney World logo. \
"

Your initial point was Disney never runs an ad to promote a single park. Not only are they doing that, but they're running an ad promoting a single new ride.

If your point was, they will always throw the words "Walt Disney World" on screen at the end of an ad, well of course thats true. But thats not how I read your initial post on this point.
 
MJMcBride said:
Your initial point was Disney never runs an ad to promote a single park. Not only are they doing that, but they're running an ad promoting a single new ride.
I believe this was my initial point...
exDS vet said:
Any large scale marketing campaign would have to include the entire resort with possibly a mention of Epcot's 25th. But I just dont see it happening. One exception could be a more regional focus in Florida and perhaps on the east coast. One that appeals to short-distance travellers.

Without a major new attraction, Disney really has no reason to do anything big or elaborate here.
... was that Disney could target specific markets, either locally or on the east coast. Somebody said that they saw an ad for DAK in St. Louis. While this is not on the east coast, it is in a part of the country where WDW ads are featured over Disneyland ads due to geography.

Remember the commercial with the dreaming dog at Disneyland? I believe they did a version for the MK too. Disney often does this in thier advertising. "I'm going to Disneyland" came before "I'm going to Disney World."

The EE ad at DAK was exactly what I described. A park-specific ad focusing on a new attraction, targeted to specific markets. So far, it has not been part of a nation wide campaign, and I wouldn't expect it to be.
 
exDS vet said:
Furthermore, I have never seen an ad of any sort promoting any single park at WDW.

I was disagreeing with this point you made way back when. I think the recent ads contradict you here.
 

New Posts



Receive up to $1,000 in Onboard Credit and a Gift Basket!
That’s right — when you book your Disney Cruise with Dreams Unlimited Travel, you’ll receive incredible shipboard credits to spend during your vacation!
CLICK HERE








DIS Facebook DIS youtube DIS Instagram DIS Pinterest DIS Tiktok DIS Twitter DIS Bluesky

Back
Top Bottom