Close to mountains and the beach
4 seasons, but no real extreme temperatures
Green, green, green trees everywhere!
Friendly people
No sales tax (but watch out for the property and income tax!
Portland, OR (about 15 minutes from me) has all the benefits of a big city, but without seeming big. Beautiful waterfront, clean downtown, lots of shopping, arts, entertainment, etc. I love it here, and I spent the majority of my life in California (a paradise to some)