I disagree. Sure it's grandstanding. But I think there is reason for Disney and investors to be very concerned because frankly...the company leadership is a joke. Disney has no chance of winning this war. This governor is not a man that backs down. And the legislature is never going to repeal that parental rights law. That is never going to happen. It's got majority support in Florida (according to the polls) and the present state leadership is not going to lose the election. If Disney doesn't cool down on this, I can see the legislators get angry enough to want to retaliate. With the people in power right now, yes you better believe they will. We are not at that point yet, but it can happen if this continues.
Disney has walked the fine line of politics for a long time. This is a company that for decades gives money to politicians all over the political spectrum to whatever favors the company's financial best interests in all the various locations they operate in. And the company leadership up until recently stayed pretty much out of the headlines when it comes to hot political topics. Over the past 5-10 years or so starting under Iger and now Chapek, that strategy changed radically. The executives have become much more outspoken on the cultural war issues. And its now creating a lot of enemies and political friction. I have no clue why these leaders of this company think this is a smart strategy when they have major business dealings in Florida, California, and China.... locations with very different politics.
Disney doesn't have very many cards to play. You can't pick up and move the Magic Kingdom. They can't scale down the Florida business footprint without major financial losses to the company's bottom line. The company has a tremendous amount of money invested in WDW and has a tremendous amount of loans to repay because of the shutdowns. And any scale back will simply be filled by competitors. (Universal and Sea World have completely dodged the controversy, by the way.)
Sorry but I think investors should worry. Because the people running this company right now are not very intelligent. And they seem prepared to run it into the ground in the name of social activism. If I still had money in this company, I'd sell. I already sold a long time ago.