phyllisnnj
Mouseketeer
- Joined
- Nov 18, 2003
- Messages
- 392
I can't imagine why Disney would do this. (Yes, I read the "win-win" section.) Think about why Disney offers an AP discount...what does an AP discount encourage? Yep, that's right - it gives you a perceived incentive to visit more than once per year. For DVC members, this can often mean borrowing points more often (leading to the inclination to add on) or...*gasp!* paying cash for some nights.
I agree that the AP discount is a definite winner for both Disney and those DVC members that can take advantage of the discount.
As I stated in post #14, I'm not suggesting that we replace this option.
And another thing - I don't think Disney is too eager to offer admission discounts to non-members staying with members. They'd much rather convert them to members and then give them an AP discount!
As for whether or not they should still try to lure you into spending more money - look at discounts as a limited pot. They are only going to give out a certain number of discounts. They have to consider their audience and are wise to dole out the most attractive* discounts to the people who are least likely to visit and visit often. It isn't that they don't want to give DVC members discounts - truth is they don't WANT to give anyone a discount. The discounts they do give aren't really rewards, they're marketing dollars spent in different ways.
*An attractive discount isn't necessarily a great money saver. It's one that makes the buyer feel she or he is getting a good value for money spent.
This is an opportunity to target folks that regularly visit WDW (not enough for the AP discount) but stay offsite, rent DVC points, and/or exchange into DVC with their other timeshare, to consider ownership based on the additional ticket savings associated with being an owner.
There use to be a 10% length of stay discount for DVC members before the Magic Your Way Ticket was introduced and before we had an AP discount.
Today's 3 Day MYW Base is $225.78 (for guests 10+ including tax) and the 10 Day MYW Base is $252.41 (for guests 10+ including tax)
A difference of $26.63 or 10.55% discount (that's only if the DVC members stays the entire 10 days)
The Park Hopper and Water Pan & Fun are additional bonus features that as you stated above makes the buyer feel she or he is getting a good value for money spent.
Today Disney promotes extended family vacations. There are DVC members (myself included) that use their DVC points to sponsor these extended family vacations. Expanding the discount to DVC members and their guests creates an extra bonus feature for potential buyers to look at DVC as a future extended family destination option and allows existing DVC members to introduce WDW, and all that it has to offer, to their friends and family.
In the past, I've taken extended family members and paid for their DVC resort stay and park tickets. However due to the rising ticket prices, I've been selling off my DVC points. At the last minute, I decided to keep a very small number of points to take family members to WDW for a couple of nights. For me, I no longer look at WDW as an extended family vacation option.