OK, here's the letter:
Dear Mr. Boston Rob,
Thank you for contacting the WALT DISNEY WORLD RESORT.
We appreciate the time you took to contact us and apologize for the delay in or response. When we receive comments, such as yours, they are shared with various members of our organization. The input we receive from our Guests lets us know what we are doing right and what we can do better. We appreciate your observations and assure you they will be taken seriously.
If you would like to discuss your comments, I invite you to call me at (123) (456-7890). If I am not immediately available when you call, please leave your phone number and in indication of the best time to reach you duriong normal business hours. Your call will be returned as promptly as possible.
Mr. Boston Rob, thank you again for taking the time to share your honest and constructive comments. We hope to have future opportunities to entertain you at our resort.
Sincerely,
John Doe
Executive Offices
Walt Disney World Resort
So here are my problems with this letter.
1) The reply didn't come from a member of the AKL staff, although the letter was addressed to the GM of the AKL. I don't need him to respond personally (although he should), but I would expect a member of his staff to respond.
2) There was no apology. I complained about 3 problems. I got a room with sticky spots on the floor, which weren't cleaned for two days. It took me two days to get the bedrails I requested (and my 2 year old daughter fell out of bed in the middle of the night because of it) and when they finally arrived, they were just left leaning on the wall, not even installed. And, although we had a 'do not disturb' sign on the door and had requested an early cleaning, housekeeping called my room and woke my 2 year old daughter and pregnant wife while they were napping. These aren't major, ruin your vacation type problems, but they were annoyances that built on top of one another. Am I wrong for thinking an apology is in order?
3) The invitation to call is a bit disingenous. I gave them all my compaints (ant plenty of compliments too) in my letter. I included my phone number. If they want to discuss my compliants further, they know how to reach me. Otherwise, they could address them specifically in a return letter. Instead they give me a form letter, inviting me to call and leave a message.
Am I off base here, or what?