I know you've probably gotten a number of correspondences regarding this issue, but I thought I'd share my thoughts.
I have been visiting the Disney Parks and Resorts since 1981. I love it and I cherish each and ever visit. My latest visit was on Marathon Weekend. My family and I had a wonderful time, and I completed the marathon. However, I must share that there were two issues that troubled me, and both are related to WDW merchandising.
The first issue was more specific. After the marathon was complete, I wanted to purchase one of those "I did it!" shirts that were being sold prior to the run. It turns out, the shirts sold out 2 days before the marathon. For me, that seems inexcusable. I would assume people would want to purchase more after the race - not just before. I can't imagine that after the years of marathon experience and marathon merchandise experience Disney would still not know how much merchandise to produce. I hope it isn't a calculated decision to make fewer than the demand would dictate to assure a sellout of the merchandise.
The second issue is an issue that has been plaguing the parks and seems in my opinion to get worse. I came to WDW with cash to spend in the shops. I brought an extra suitcase in order to fill it up with mementos for me and my family & gifts for friends and family at home. I had made it a tradition that I by merchandise from every new Disney resort I stay at. Unfortunately, the variety of merchandise has been decreased to the extent that it enraged me. The merchandise in the Boardwalk Inn was identical to that on Main Street, USA, which was in turn identical to those on Hollywood Blvd. at Hollywood Studios, at MouseGears in EPCOT, and at World of Disney at Downtown Disney. It's all the same: WDW 2011 merchadise, very general WDW merchandise, and generic character items that have both "
Disneyland Resort" and "Walt Disney World Resort" tagged on them. What a disappointment. It was this trip that I concluded that it is no longer fun to go shopping on my vacation to Walt Disney World, which is a real shame. As a guest I was disappointed, and as a stockholder I was disappointed. I can't imagine that by making the shopping experience a homogeneous one it helps keep my shares of Disney financially happier.
So, in the end, I came home with one T-shirt: a retro-EPCOT Center shirt. Now, that was the only set of items that seemed unique and worth taking home. I couldn't get the Marathon shirt, nor could I get Disney's Boardwalk Inn merchandise, or any other items unique to specific parks, attractions, or experiences. In addition to that EPCOT t-shirt, I also came home with a wallet almost as full as when I arrived.
It's a shame.