BroadwayGirl said:
I do believe they are owned by NBC and last I remember NBC was a major TV network. In fact, down here in Orlando we cannot watch the news on our NBC affiliate without getting at least one gratuitous view of Universal Studios from their weather cam.
We don't get that kind of saturation on the Baltimore or Washington NBC stations. I don't know what it is that stops them from bombarding us nationally with USF commercials, but it's a mistake, considering how Disney puts its parks into so many ABC shows.
BroadwayGirl said:
So you wouldn't classify FOTL as a way to create a "captive audience" by providing a significant incentive for people to stay in one of their 3 resorts?
No, I certainly would not, just as I don't classify Extra Magic Hours or resort charging or package delivery as part of that. I do consider Disney's resort construction boom, inclusion of free Magical Express, and lack of any provision for on-site Guests to go anywhere off-site for shopping, dining, or entertainment to be part of that strategy. Of course, if Universal were big enough, they would probably do it, too.
BroadwayGirl said:
Seems to me this would be a benefit in that it allows them more leeway to be all things to all men.
I'm not sure I understand what you mean by that.
BroadwayGirl said:
I wouldn't classify Universal as second-rate however, in the market I would definitely classify them as a second-tier attraction along with Sea World based on the fact that they still do not have enough theme parks and other on-site attractions to truly classify themselves as a stand-alone destination for a week-long family vacation. And in that regard, as well as their focus on thrill rides and attractions geared toward teens and adults, I would say they are similar to a Six Flags park in that you could experience everything they have to offer in 2 days or less. I'm not saying that what they have is bad, by no means, in fact they've created some top notch entertainment, but they still have a bit of work to do to become a week-long family vacation destination in their own right.
Universal is not trying to become a week-long family destination. They are trying to become a 2-3 day destination, which they are; Disney, on the other hand, has been trying to be an end-all, be-all 7-10 day all-in-one family destination for years. This is a smart strategy, because the more you have to do on-site, the more money your Guests will spend on-site.
BroadwayGirl said:
Boy does this seem really bitter. Why so bitter? As a business, Disney SHOULD be creating marketing plans that will result in as much revenue for the company as they can achieve. Providing the means to keep guests on property for their entire Orlando visit is just good business sense. But nowhere in their advertising is anything that portrays Universal or any other Orlando attraction in a negative light. Conversely, many people see the current crop of Universal ads as almost a mudslinging campaign by putting a negative spin on "the other parks" which everyone knows refers to Disney with a secondary emphasis on the great resorts and attractions that Universal has to offer. It is a shame really, because Universal truly does have some great attractions but their focus on knocking Disney in an effort to promoting their attractions will have a negative backlash from many die hard Disney fans.
I'm not bitter about Disney's practices or strategy at all. But I'm a little defensive when people call a cute, innoffensive, tongue-in-cheek sarcasm a "mudslinging" campaing and cast aspersions on an entire business.
I do not see the "if I had to hug on more princess, I was gonna hurl" commercial as putting a negative spin on Disney. I see it as trying to show people that there are other things to do in Orlando besides WDW. Is it bashing NYC when the Bahamas show miserable people shoveling snow, then show them relaxing on a beach? Is it bashing the idea of work when people are shown getting tired of their jobs and running off to Vegas for a weekend? Then why is it bashing Disney when people are shown getting tired of the Princess syrup? I love WDW just as much as you do, but I gotta tell you, I get mighty tired of the Princess barrage myself.
BroadwayGirl said:
And once again, for the "Universal is better than Disney" camp - remember that this was posted on a DISNEY theme parks board where most people are DISNEY fans planning
DISNEY vacations. You're going to have to expect that some people here will take up arms in support of their beloved Disney. If you want everyone to be thrilled about Universal, then the Universal Studios discussion boards here would be a much better place to go.
1) I never said Universal was better than Disney; I have named some areas where I think Universal is doing a better job than Disney, but that's not an across-the-board characterization.
2) So, if anybody mentions a nice Universal ticket deal on the DIS outside of the Universal board, it's okay to hijack the thread and turn it into a "I won't go to Universal because it stinks" thread?
3) I don't want everybody to be thrilled about Universal, I just think it stinks that people feel compelled to constantly re-itterate how much they dislike Universal any time Uni is mentioned on the boards. It's almost like some folks have a chip on their shoulder about Uni; enough, already! We know you don't like Uni, so why come into the Uni threads at all? Just leave them be and go back to the Disney threads that you're more comfortable in.
BroadwayGirl said:
The fact is that both Universal and Disney have incredible theme parks in Orlando and hopefully both will continue to provide great entertainment for their guests for many years to come.
Ditto.