Regular price for our favorites (Friendly's, Edy's, Hood) are in the $5.99 range for a 1/2 G -- oops, they've shrunk it to 1.75 quarts. However, we never pay that, just hold out until there's a good sale and then stock up. Lately the sales have been better than b1g1free; last week Friendly's was $1.99 at one of our regular markets. So I guess I'd say we pay somewhere between $1.99 and $2.50 for 1.75q.
DH does like Ben & Jerry's in those little containers (pint size?). I'll splurge from time to time, and get him 1 or 2, typically when they are in the same $1.99-$2.50 range.