Overall I just think it's unrealistic to expect a large employer like Disney to be any sort of trendsetter in terms of employee compensation.
Walt Disney World employs about 60,000 people. Give each person just a $1 per hour raise and based upon a 2080 hour work year, it would cost them about $124 million dollars. Add in unemployment contributions and matching taxes and you're probably over $150 mil.
And that's just the tip of the iceberg for Disney. It wouldn't end with Florida theme park CMs. Compensation is almost certainly similar for like jobs throughout the company. Their counterparts at
Disneyland would want more. People working in the cafeteria at ESPN would want more. Employees cleaning the offices at ABC would want more.
Disney Store clerks want more. Every unskilled, entry level employee throughout the organization would expect premium wages.
Try explaining to shareholders that profits are going to decline by 10%--this year and every year in the future--because you want to give an unnecessarily high raise to all employees. In the abstract, we can all chat about how CMs deserve the raises and so on. But in reality Disney (seemingly) doesn't need to pay the extra money in order to retain good people and there really is no reason to think that they would otherwise make up the money. Disney isn't going to increase its theme park traffic to the tune of $150 million per year just because Cast Members are a little happier with their paychecks.
I also think the idea of Disney having "higher standards" is somewhat overblown. Yes, most of us expect to have better interactions with Disney CMs than with a typical employee at
Walmart. But personally I believe that is more about Walmart's failings than Disney doing anything out of the norm.
When I've worked in a managerial role, I've always expected my people to smile and to be pleasant and helpful to customers. And not once did I have someone ask me for a raise because they were presented with an opportunity work for another employer who did not mandate politeness.
Studies have shown that compensation tends to rank surprisingly low on the list of things that influence job satisfaction. We know that many CMs do not have lavish salaries and benefits, yet something keeps them coming back to work every single day. And apparently union leadership reached agreements with Disney this weekend on a new contract.
While working for Disney at $9 per hour wouldn't be my first choice, for many it's better than the alternatives given their skill set and job market. I have the utmost respect for people who do help create the magic!