I am the same as you. We've only been once before (lol 7 years ago) and we went the last week of August with great deals. From what I see on the sites that show past discounts the better ones are near the end of the month. We are finally returning August 2014, but will need to look into the same week as you, or at least before the 13th as my youngest turns three August 13 so I wouldn't save much no matter the discounts if I go after that date. I'm just hoping something pops up, we're planning rack rate, but I cringe at the thought of following through with it.