I was at BWV when the highspeed was being installed. From talking with the technician in my room, it appears that Disney has arranged for some outside company to provide the service, handle the security, and share in the profits in exchange for the company absorbing the cost of wiring, etc.
This is a bit different from you or me calling up Comcast, saying I'll pay the install fee, and the monthly service fee. It sounded as though the company brought the idea of a profit center to Disney for Internet.
I agree that it seems like a real ripoff. I would think they would at least have free wi-fi in the public areas.