Definitely a commercial designed to take the wind out of the Universal sails.
It's not working, if you ask me. But then, no-one asked me.
My guess is, had it been a reference to the Incredibles, Disney would have used those characters in the commercial for their 'recognizability' and because Disney rarely misses an opportunity to push their 'product'. In this case, it appears to be a very definite smack-down aimed at Universal Studios.


My guess is, had it been a reference to the Incredibles, Disney would have used those characters in the commercial for their 'recognizability' and because Disney rarely misses an opportunity to push their 'product'. In this case, it appears to be a very definite smack-down aimed at Universal Studios.