BoardFirst.com founder flies high, wins praise of Southwest executive
Dec. 27, 2005 12:00 AM
As the year draws to a close, The Arizona Republic looks back at some of the biggest stories and catches you up with some well-known figures.
WHO: Kate Bell is the founder and president of BoardFirst.com, a Phoenix-based service for Southwest Airlines passengers.
IN THE NEWS: Bell received national publicity this fall for her service, which checks in Southwest customers online. Customers pay Bell $5 each way for an "A" boarding pass, which guarantees better seats. advertisement
HOW DID IT AFFECT HER: Business has been so brisk from the publicity that Bell had to hire workers and find an office. BoardFirst now has seven employees. The company is busy from 5 a.m. to 9 p.m. every day.
WHAT'S UP NOW: When word about BoardFirst started getting around, some observers predicted that Southwest would quash it on legal grounds. That hasn't happened, in part, because Bell's husband is a lawyer and they researched all the angles before starting the company. Bell said Southwest founder Herb Kelleher was gracious when she introduced herself at an awards luncheon in his honor this month in Phoenix. "He was so nice. I was shocked. I thought he was going to kick me in the face."
HOPES FOR THE NEW YEAR: BoardFirst hopes to expand into the business travel market. It is developing programs in which frequent fliers can store a month's worth of flight information in advance and sign up for automatic boarding passes.