Senior vp marketing Jim Trebilcock notes dnL "is the flipped version of 7UP." Original brand 7UP is clear, caffeine-free and packaged in green bottles. In contrast, dnL is green, contains caffeine and packaged in clear bottles. Caffeine level is 55 mg per 12-oz, same as Dr Pepper, says DPSU executive. Trebilcock quips, in the past, 7UP touted <b>"never had caffeine, never will, but never say never."</b>