It's a plush image of the castle, and kind of garish-ly colored. I wouldn't use it as a decor element, for sure, though I did buy one to use as a travel/have-in-the-car blanket.
In many stores around the resort (World of Disney or Emporium amongst others,) if you spend a certain amount then you are able to purchase an item (like blanket above) for less. The spend amount might be $40 with the (blanket) purchase maybe $20. When we were there last time I believe those were the prices and we got a really nice embroidered tote bag and a blanket using that deal.
It's a plush image of the castle, and kind of garish-ly colored. I wouldn't use it as a decor element, for sure, though I did buy one to use as a travel/have-in-the-car blanket.