i like it
I'm not a huge fan of celebrity endorsements, because it almost creates the message that "OMG so and so said this so I need to stop hating everyone"
I think that they are spreading a beautiful message but hopefully there will be a lot of follow through and conversation about the Lawrence King tragedy. I for example would show that to some of my friends and then talk about it, see what they thought about the whole situation, etc. etc.
overall, well done though. I have always been a pretty big GLSEN fan.