The pin's are codes that are mailed/emailed directly to you and are non transferrable. they arrive with a pin number you have to have to access it but they can still see in the computer if you can or can not use it. The numbers are not allowed to be published on the site. There are many theories about how to get them and who gets them. Get on any disney mailing list you can, check the yes you can mail/email me info/offers on anything disney related. Order the planning video. As far as who they send it to, theories range from random to targeted advertising. Kind of luck of the draw.