We got the golden ears in october at the christmas store in DTD. The cost to embrioder them there is higher because they are not just stitched, like in the other stores. The cost of the ears were $11.50 and I think $7.00 for the embriodery, you get to choose from different fonts and colors. I think it just looks so much nicer than the regular stitch. So many people complimented us and asked us where they could get the hats stitched like we did. We only waited an hour for them to do our two dd's hats. If you don't want to wait, they will send them to the AKL, but you probably won't get them for at least a day.