I think Amazon is expecting this year's Prime Day to be their most successful. And people will most likely buy early Christmas gifts for kids and get good deals on electronics like TVs stereos Nintendo Switch 2 consoles video games and they will have deals on pet food and home decor. Because the way I see it when Prime Day is in July that's Amazon's target for shoppers especially with Christmas In July sales debuting and they repeat Prime Day in October to promote early Christmas gifts and early Black Friday-like deals. And other stores have copied Amazon's Prime Day like Walmart has. And you know why Amazon is so successful with each Prime Day
I can't imagine buying anything video game related (or electronics in general) as christmas gifts that are outside of the generous return policies many retailers offer closer to the holidays. both my adult kiddos video game allot and with the cost of the games they like to get as gifts I would never consider buying something that could not be returned b/c the time period expired 5 months earlier (yes-we've gotten the odd damaged brand new game that had to be exchanged).