I hadn't heard about this so I had to go look it up. For crying out loud, it looks almost exactly like the bears that honey comes in, only with a different hat. (And I guess it's glass, not plastic.) People really got in a beatdown over a honey bear? Sad.
I think it is adorable and would absolutley pick one up if I saw it on the shelves. However, I am not standing in line for one, getting into a fist fight over one, or spending hundreds of dollars to buy one on ebay.