Sorry OP, didn't mean to hijack your thread. . but since this is where all the helpful advice came from I though I'd update here. I got an email back from someone at Freeride with instructions to call and get an activation code. I wanted to post so that it was searchable if someone else had a problem. You were all so helpful with the email addresses and such, I'm not sure if some posted the phone number yet. It took about a minute on the phone and I had an email with my virtual Visa in my inbox immediately!!
This is the email I got with instructions:
"Please call 800-327-2776 for the activation code for this redemption.
Hit 1 then 0 for a customer representative. Give them the email that
you log into FreeRide.com with."
Hope this helps someone else out one day! Thanks again everybody! I'll now go back to actually paying attention to their emails (haven't done anything in months - didn't want to waste my time if I wasn't going to get rewards)