You'll notice fudge tins all over the parks that have your plain chocolate fudge and then a sample pak. If you go to the Confectionery in MK on Main Street - they have a HUGE case full of fudge. Hubby is a fudge nut. He insists that the fudge in the case is a million times better than the one in the tin. I'd have to agree. Its less dry and creamy yummy!