Frozen Success

[circus4u]

Interesting article on CNN Money regarding "Frozen." http://money.cnn.com/2014/05/12/news/companies/frozen-disney/index.html?hpt=hp_t2

 

[OKW Lover]

Was kind of amused by the headline.

Of course they are going to "milk" the franchise. Its a huge hit!

 

[Yellowstonetim]

Interesting article on CNN Money regarding "Frozen." http://money.cnn.com/2014/05/12/news/companies/frozen-disney/index.html?hpt=hp_t2

Disney has been "milking" franchises for years. They invented the whole idea. If there has ever been a franchise to milk, this is it. I personally think that in 5 to 10 years Frozen will be looked at as one of, if not THE, greatest Disney movie and franchise. It has captured a generation of children like no other Disney movie ever has. Yes, other great Disney movies have been blockbusters and important parts of different generation's lives and become culturally significant, but never to this extent - in my opinion. This has all been helped by YouTube and social media. It is truly a world wide cultural phenomenon. People aged 2 to 32 are absolutely intoxicated by the movies beautiful and important themes. The worldwide aspect is another new part to the whole franchise idea. Toys are selling out around the globe.

I have been following how Frozen is going gaga in Japan where it just had its 9th week in a row as the #1 movie. It was thought just a few weeks ago that Frozen had passed its last milestone at $1.1 billion and 6th on the all time list, and that it would never pass $1.2 billion and pass Iron Man 3. As of this weekend, it is now a foregone conclusion that Frozen will pass IM3 and will be the #5 all time top grossing movie.

In 3 years or so there will be a re-release of Frozen to advertise the upcoming Frozen 2, which will come out in 2018. That re-release will set re-release records and bring in hundreds of millions more around the world. Once Upon a Time will have greatly increased ratings next year. Elsa will be renamed Midas.

While some movies in the past did more business ticket wise, those movies did not have to compete with todays unlimited entertainment sources. The Lion King was considered one of the greats and my daughter LOVED it when she was little. Lion King still didn't have the cultural effect that Frozen is having.

Watch and see as this cultural phenomenon flows along. It is only just beginning.

Here is a very interesting article about it:

http://www.theguardian.com/film/201...-elsa-anna-olaf-disney-emo-princess-let-it-go

 

[freediverdude]

This is the first Disney hit that I haven't gotten why it was a hit. I really don't understand, lol. The movie was nice, it was ok, cute, etc. with one standout song, but i don't get the ultra-huge hype and success. i guess maybe I'm finally getting too old to understand new trends? Chalk it up to that I guess.

 

[DahliaRW]

They'd be idiots to not milk it for all it's worth. It's the first non-Pixar Disney movie that has been this great in a REALLY long time (you know, since Lion King, and that was 1994!).

 

[lymaniii]

This is the first Disney hit that I haven't gotten why it was a hit. I really don't understand, lol. The movie was nice, it was ok, cute, etc. with one standout song, but i don't get the ultra-huge hype and success. i guess maybe I'm finally getting too old to understand new trends? Chalk it up to that I guess.

I think the whole soundtrack is exceptional. My personal favorite is "fixer upper"! The movie is vintage Disney magic with a modern sensibility to women and appearance stereotypes, and changes the cliche of true love into something I find personally inspiring and satisfying. And the visuals! I can definitely understand the success.

 

[jade1]

The fault (if there is one) lies squarely on the public-and it's demand for more.

 

[wbta]

The fault (if there is one) lies squarely on the public-and it's demand for more.

I agree, fans just want more and more but it's an ideal reason for it to be "milked"

 

[Hoodie]

This is the first Disney hit that I haven't gotten why it was a hit. I really don't understand, lol. The movie was nice, it was ok, cute, etc. with one standout song, but i don't get the ultra-huge hype and success. i guess maybe I'm finally getting too old to understand new trends? Chalk it up to that I guess.

I forced my two kids to watch it. DS2 likes Olaf. DS5 declared "I like Tangled better" and refuses to watch it again.

I liked it, but it doesn't reach my top 5 Disney movies. Not even top 5 non-Pixar movies. Meh.

 

[insectreflection]

This is the first Disney hit that I haven't gotten why it was a hit. I really don't understand, lol. The movie was nice, it was ok, cute, etc. with one standout song, but i don't get the ultra-huge hype and success. i guess maybe I'm finally getting too old to understand new trends? Chalk it up to that I guess.

As a father of two young daughters, I get this movie. The visuals and the music are outstanding, but emotionally this movie is a powerhouse.

 

[jeffbear]

Milking Frozen ... shoot. Disney's still milking Snow White and that's almost 80 years old

 

[SweetGarrettGirl]

There was a talent show at my youngest dd's elementary school today and dd and a friend sang "Do You Wanna Build A Snow Man." I kid you not, two notes into the song the twittering in the audience of youngsters started "Frozen!", "Frozen!", "Frozen!", and they sat there engrossed listening and mouthing the words then erupted in applause when the song was over. I'm biased of course and thought they did a great job singing it but you would have thought they were world renowned recording artists.

The cutest thing came later in the show though. Two girls did an interpretive dance to "Let It Go" and since they weren't singing the song the teachers allowed the kids in the audience to sing along (I'm pretty sure most of the teachers were singing it too). There was an entire auditorium of elementary students (and more than a few adults) singing "Let It Go" in unison, girls and boys. It was really neat but at the same time a tiny bit creepy.

My youngest dd loves Frozen and would be over the moon if we could find her an Elsa dress. I'm not holding my breath as we were in WDW in March and searched the parks high and low daily and never found one bigger than an XXS. She's ten...just can't squeeze into an XXS.

 

[Rumors Rocks]

Disney has been "milking" franchises for years. They invented the whole idea. If there has ever been a franchise to milk, this is it. I personally think that in 5 to 10 years Frozen will be looked at as one of, if not THE, greatest Disney movie and franchise. It has captured a generation of children like no other Disney movie ever has. Yes, other great Disney movies have been blockbusters and important parts of different generation's lives and become culturally significant, but never to this extent - in my opinion. This has all been helped by YouTube and social media. It is truly a world wide cultural phenomenon. People aged 2 to 32 are absolutely intoxicated by the movies beautiful and important themes. The worldwide aspect is another new part to the whole franchise idea. Toys are selling out around the globe.

I have been following how Frozen is going gaga in Japan where it just had its 9th week in a row as the #1 movie. It was thought just a few weeks ago that Frozen had passed its last milestone at $1.1 billion and 6th on the all time list, and that it would never pass $1.2 billion and pass Iron Man 3. As of this weekend, it is now a foregone conclusion that Frozen will pass IM3 and will be the #5 all time top grossing movie.

In 3 years or so there will be a re-release of Frozen to advertise the upcoming Frozen 2, which will come out in 2018. That re-release will set re-release records and bring in hundreds of millions more around the world. Once Upon a Time will have greatly increased ratings next year. Elsa will be renamed Midas.

While some movies in the past did more business ticket wise, those movies did not have to compete with todays unlimited entertainment sources. The Lion King was considered one of the greats and my daughter LOVED it when she was little. Lion King still didn't have the cultural effect that Frozen is having.

Watch and see as this cultural phenomenon flows along. It is only just beginning.

Here is a very interesting article about it:

http://www.theguardian.com/film/201...-elsa-anna-olaf-disney-emo-princess-let-it-go

 

[beer dave]

There was a talent show at my youngest dd's elementary school today and dd and a friend sang "Do You Wanna Build A Snow Man." I kid you not, two notes into the song the twittering in the audience of youngsters started "Frozen!", "Frozen!", "Frozen!", and they sat there engrossed listening and mouthing the words then erupted in applause when the song was over. I'm biased of course and thought they did a great job singing it but you would have thought they were world renowned recording artists.

The cutest thing came later in the show though. Two girls did an interpretive dance to "Let It Go" and since they weren't singing the song the teachers allowed the kids in the audience to sing along (I'm pretty sure most of the teachers were singing it too). There was an entire auditorium of elementary students (and more than a few adults) singing "Let It Go" in unison, girls and boys. It was really neat but at the same time a tiny bit creepy.

My youngest dd loves Frozen and would be over the moon if we could find her an Elsa dress. I'm not holding my breath as we were in WDW in March and searched the parks high and low daily and never found one bigger than an XXS. She's ten...just can't squeeze into an XXS.

Congrats to your daughter. Being able to sing (and other performances) in front of piers is a great confidence developing tool for kids.

Being a father of 4 theatre girls, (and I know this is elementary school) I find it unfortunate for the girls who danced to have had the entire audience sing while they were performing. They didn't rehearse it this way. The teachers should have known better. I bet the girls parents were outraged.

 

[Soarin4Disney]

As a father of two young daughters, I get this movie. The visuals and the music are outstanding, but emotionally this movie is a powerhouse.

I enjoyed the movie (not as much as I enjoyed Tangled), but I agree with what one poster stated. I don't understand why this movie is so popular. Its a good movie to be sure, but not sure what makes it a "powerhouse". Just my opinion. Willing to hear someone explain what makes it so powerful and meaningful to them.

 

[Tonka's Skipper]

Companies, organizations and governments have been marketing/*milking* their hits or successful plans for a 100 year and Disney does as well. Nothing wrong with that at all.

Kinda a really useless/uninformative article, the kind written to just fill space somewhere.


AKK

 

[jade1]

Milking Frozen ... shoot. Disney's still milking Snow White and that's almost 80 years old

Exactly-and it's probably the #1 theme park ticket (attraction) in the world at this moment. And everyone will still wish it was longer, bigger or 2 more of them and they would even pay extra to ride them if Disney would please just allow us to do so.

As for milking Frozen, seems more like trying to appease the masses to me:

Please don't shoot the messenger

http://www.themainstreetmouse.com/2...-to-start-in-store-drawings-for-select-items/


The Official Disney Store Blog put out the following notice today on how it plans on handling the constant low stock of highly requested and desired Frozen items.

You may have noticed a few changes this weekend at your local Disney Store as it relates to purchasing Frozen products. We are thrilled that the story of Anna and Elsa has touched the hearts of so many, and we have been working around the clock to get product back on shelves as soon as possible. At Disney Store, we strive to provide an exceptional Guest experience for everyone and creating an equitable way to purchase Frozen product is part of our ongoing effort to deliver on that commitment.

With limited quantities of Frozen product beginning to flow back into Stores, we have developed a new in-store purchase method that aims to make the process predictable and fair for all our Guests. Highlights of the process are as follows:

All Stores will be replenishing Frozen items as shipments are received. Select product, including dolls and plush, will only be available for sale on Saturdays at Store opening.For the Elsa Costume, opportunity drawings to purchase one costume per Guest will be held on Saturdays. Drawings are determined by individual Store inventory, so please check back here on Fridays for a complete list of participating Stores. At participating locations, Cast Members will be explaining the rules in full detail Saturday mornings, prior to the opportunity drawings. Please note, drawings are conducted by size, and Guests can only enter for one opportunity drawing.The 2 item per Guest limit remains in effect for select Frozen merchandise both in Stores and online. As stated above, the Frozen Elsa Costumes will be limited to one per Guest.This process pertains to Disney Store locations in U.S. and Canada until further notice. Please note, Outlet locations do not have the Elsa Costume in their inventory, and therefore will not be participating in the opportunity drawing process.

We anticipate Frozen product being back in stock in Stores come July/August and will continue to evaluate the need for these purchase methods to ensure the best possible Guest Experience.

In addition, or for those Guests who prefer to shop online, please continue to check DisneyStore.com as Frozen product is replenished weekly.

We thank you for your continued support and loyalty, and we hope you have a Magical day.



With people buying these items and reselling them at insanely inflated prices online we wonder what do you think about these changes? Needed? Or perhaps a little to late?

 

[Yellowstonetim]

I enjoyed the movie (not as much as I enjoyed Tangled), but I agree with what one poster stated. I don't understand why this movie is so popular. Its a good movie to be sure, but not sure what makes it a "powerhouse". Just my opinion. Willing to hear someone explain what makes it so powerful and meaningful to them.

I think I know why - of course without research no one knows for sure, but in my circles and reading lots of articles, I'm pretty sure I know why. It doesn't mean everybody should like it, it is OK if you don't, NOTHING is loved by 100% of the people. Even bacon and chocolate aren't loved by everyone. Although I cannot understand why!

The movie is fun, written well, entertaining, and all this stuff we know, but it doesn't explain the amazing over-the-top reaction. There are a few particularly good things that help, but are NOT the main reasons: The two princess' personalities are really relatable to kids. They identify with one or the other. Olaf is fun and very funny. And there are plenty of other things that are good - excellent animation (I love the late afternoon and sunset scenes and how they do the lighting). But again these aspects don't explain the worldwide cultural phenomenon.

Here is my take on the answer: This movie has some extremely important and very generally popular morals/ideals to communicate. It communicates them clearly and very well. These ideals are EXTREMELY popular and many people LOVE that a fun movie has such good moving and important principles. In a nutshell the articles talk about a few things:

• Real Love Defined: This movie gives a really clear and really important definition of love, and demonstrates it as a main storyline: REAL love isn't kissing and infatuation, it is putting other's needs ahead of yourself. Olaf actually states this to Anna and all the kids watch. What an awesome lesson! (He also demonstrates it throughout the movie.) The entire final scene is a culmination of this important and popular principle. How many movies do this so well and so clearly for kids? Like, NONE. (Another interesting aspect is how Olaf is actually a physical manifestation of love between sisters!)
• Love at First Sight is WRONG: And even dangerous. Love at first sight and marriage at first sight, and trusting someone you don't know without examining their motives is a BAD IDEA. Again this message isn't hidden, it is stated and demonstrated clearly for children to learn!
• Empowerment of self: this may be a little more subtle but may be the most important. I've read moving articles and posts on this board about special needs children embracing this movie and the song Let it Go for teaching that you need to be yourself and not live in fear. How many kids movies teach this so clearly? A side aspect is that the story doesn't stop there with Elsa rightly being herself but wrongly being selfish. The message of the movie is be yourself, but love others! Wow, another fantastic, clearly demonstrated, message that everyone can agree with!
• Individuals can live & act and win the day outside relationships: A woman or a man's story doesn't have to revolve around love and attraction. Both woman are powerful and work their own destiny in the movie, while men also work their own destinies and help the women as partners. BUT they didn't throw out relationships and love, relationships happen and develop during the movie. A bad relationship ends and a good relation begins to develop for Anna, while Elsa begins her relationships with her sister and others at the end.
• Family: The whole story - even the supposed "bad guy" and "good guy" are all within the same family and work it out A great lesson for kids of all ages.
• Sacrificial love: An extension of the definition of true love, but another beautiful plot point. Everyone loves and honors stories where someone is willing to sacrifices themselves for others, This is a universal theme but one that is particularly strong in the context of family. As a Christian I particularly love this point and have already had a big party and showing in my home theater and used it in a devo.

You probably know all these things and are asking the question, "So what? Why does this make it so popular?"

These points are EVERYTHING to me. Because of these points and the fact that they are extremely universal, important, and popular, many, many, people have fallen in love with the movie. The kids fell in love with a movie, a song, a dress, but the parents (And you can read endless blogs and articles about this) fell in love with the ideals. These parents and grandparents said, "Wow, never had a movie with these lessons in it, before!" I love it, I'm taking the kids again, I'm getting the toys, etc.

These principles are universal, popular, and quite popular around the world. And they are found in a popular and fun movie with great music!

How many movies do you know where the LGBTQ community and the conservative Christian community (With a few wacko exceptions) BOTH claim the movie as their own!? The other side of this same equation is that none of the themes alienate anyone or any group!

Popular themes with universal appeal in a unique and fun package. And these messages are not found expressed this well, this clearly, and with such good storytelling and fun, very often, if at all. I don't just want kids to see this movie, I think it is IMPORTANT for kids to see this movie!

I am a 54 year old man, and because of the lessons in this movie it is now my favorite animated movie. Ever. And I love all the classic Disney movies.

You don't have to agree to any of this, but can you see why this would make the movie so wildly popular?

Edit: Another point that is so cool. Some critics complained about the lack of a villain. They are so wrong!! There are two heroes and two villains, and these four aren't people!! The two heroes: Love & Forgiveness, The two villains: Fear & Selfishness. Amazing storytelling in my opinion. Far deeper than your average animated film.

 

[Tonka's Skipper]

I think I know why - of course without research no one knows for sure, but in my circles and reading lots of articles, I'm pretty sure I know why. It doesn't mean everybody should like it, it is OK if you don't, NOTHING is loved by 100% of the people. Even bacon and chocolate aren't loved by everyone. Although I cannot understand why!

The movie is fun, written well, entertaining, and all this stuff we know, but it doesn't explain the amazing over-the-top reaction. There are a few particularly good things that help, but are NOT the main reasons: The two princess' personalities are really relatable to kids. They identify with one or the other. Olaf is fun and very funny. And there are plenty of other things that are good - excellent animation (I love the late afternoon and sunset scenes and how they do the lighting). But again these aspects don't explain the worldwide cultural phenomenon.

Here is my take on the answer: This movie has some extremely important and very generally popular morals/ideals to communicate. It communicates them clearly and very well. These ideals are EXTREMELY popular and many people LOVE that a fun movie has such good moving and important principles. In a nutshell the articles talk about a few things:

• Real Love Defined: This movie gives a really clear and really important definition of love, and demonstrates it as a main storyline: REAL love isn't kissing and infatuation, it is putting other's needs ahead of yourself. Olaf actually states this to Anna and all the kids watch. What an awesome lesson! (He also demonstrates it throughout the movie.) The entire final scene is a culmination of this important and popular principle. How many movies do this so well and so clearly for kids? Like, NONE. (Another interesting aspect is how Olaf is actually a physical manifestation of love between sisters!)
• Love at First Sight is WRONG: And even dangerous. Love at first sight and marriage at first sight, and trusting someone you don't know without examining their motives is a BAD IDEA. Again this message is hidden, it is stated and demonstrated clearly for children to learn!
• Empowerment of self: this may be a little more subtle but may be the most important. I've read moving articles and posts on this board about special needs children embracing this movie and the song let it go for teaching that you need to be yourself and not live in fear. How many kids movies teach this so clearly? A side aspect is that the story doesn't stop their with Elsa rightly being herself but wrongly being selfish. The message of the movie is be yourself, but love others! Wow, another fantastic, clearly demonstrated, message that everyone can agree with!
• Individuals can live & act and win the day outside relationships: A woman or a man's story doesn't have to revolve around love and attraction. Both woman are powerful and work their own destiny in the movie, while men also work their own destinies and help the women as partners. BUT they didn't throw out relationships and love, relationships happen and develop during the movie. A bad relationship ends and a good relation begins to develop for Anna, while Elsa begins her relationships with her sister and others at the end.
• Family: The whole story - even the supposed "bad guy" and "good guy" are all within the same family and work it out A great lesson for kids of all ages.
• Sacrificial love: An extension of the true definition of love, but another beautiful plot point. Everyone loves and honors stories where someone is willing to sacrifices themselves for others, This is a universal theme but one that is particularly strong in the context of family. As a Christian I particularly love this point and have already had a big party and showing in my home theater and used it in a devo.

You probably know all these things and are asking the question, "So what? Why does this make it so popular?"

These points are EVERYTHING to me. Because of these points and the fact that they are extremely universal, important, and popular, many, many, people have fallen in love with the movie. The kids fell in love with a movie, a song, a dress, but the parents (And you can read endless blogs and articles about this) fell in love with the ideals. These parents and grandparents said, "Wow, never had a movie with these lessons in it, before!" I love it, I'm taking the kids again, I'm getting the toys, etc.

These principles are universal, popular, and quite popular around the world. And they are found in a popular and fun movie with great music!

How many movies do you know where the LGBTQ community and the conservative Christian community (With a few wacko exceptions) BOTH claim the movie as their own!? The other side of this same equation is that none of the themes alienate anyone or any group!

Popular themes with universal appeal in a unique and fun package. And these messages are not found expressed this well, this clearly, and with such good storytelling and fun, very often, if at all. I don't just want kids to see this movie, I think it is IMPORTANT for kids to see this movie!

I am a 54 year old man, and because of the lessons in this movie it is now my favorite animated movie. Ever. And I love all the classic Disney movies.

You don't have to agree to any of this, but can you see why this would make the movie so wildly popular?

THIS!!!!...well said!.....

 

[GaBelle]

I think I know why - of course without research no one knows for sure, but in my circles and reading lots of articles, I'm pretty sure I know why. It doesn't mean everybody should like it, it is OK if you don't, NOTHING is loved by 100% of the people. Even bacon and chocolate aren't loved by everyone. Although I cannot understand why!

The movie is fun, written well, entertaining, and all this stuff we know, but it doesn't explain the amazing over-the-top reaction. There are a few particularly good things that help, but are NOT the main reasons: The two princess' personalities are really relatable to kids. They identify with one or the other. Olaf is fun and very funny. And there are plenty of other things that are good - excellent animation (I love the late afternoon and sunset scenes and how they do the lighting). But again these aspects don't explain the worldwide cultural phenomenon.

Here is my take on the answer: This movie has some extremely important and very generally popular morals/ideals to communicate. It communicates them clearly and very well. These ideals are EXTREMELY popular and many people LOVE that a fun movie has such good moving and important principles. In a nutshell the articles talk about a few things:


[*]Real Love Defined: This movie gives a really clear and really important definition of love, and demonstrates it as a main storyline: REAL love isn't kissing and infatuation, it is putting other's needs ahead of yourself. Olaf actually states this to Anna and all the kids watch. What an awesome lesson! (He also demonstrates it throughout the movie.) The entire final scene is a culmination of this important and popular principle. How many movies do this so well and so clearly for kids? Like, NONE. (Another interesting aspect is how Olaf is actually a physical manifestation of love between sisters!)
[*]Love at First Sight is WRONG: And even dangerous. Love at first sight and marriage at first sight, and trusting someone you don't know without examining their motives is a BAD IDEA. Again this message is hidden, it is stated and demonstrated clearly for children to learn!
[*]Empowerment of self: this may be a little more subtle but may be the most important. I've read moving articles and posts on this board about special needs children embracing this movie and the song let it go for teaching that you need to be yourself and not live in fear. How many kids movies teach this so clearly? A side aspect is that the story doesn't stop their with Elsa rightly being herself but wrongly being selfish. The message of the movie is be yourself, but love others! Wow, another fantastic, clearly demonstrated, message that everyone can agree with!
[*]Individuals can live & act and win the day outside relationships: A woman or a man's story doesn't have to revolve around love and attraction. Both woman are powerful and work their own destiny in the movie, while men also work their own destinies and help the women as partners. BUT they didn't throw out relationships and love, relationships happen and develop during the movie. A bad relationship ends and a good relation begins to develop for Anna, while Elsa begins her relationships with her sister and others at the end.
[*]Family: The whole story - even the supposed "bad guy" and "good guy" are all within the same family and work it out A great lesson for kids of all ages.
[*]Sacrificial love: An extension of the true definition of love, but another beautiful plot point. Everyone loves and honors stories where someone is willing to sacrifices themselves for others, This is a universal theme but one that is particularly strong in the context of family. As a Christian I particularly love this point and have already had a big party and showing in my home theater and used it in a devo.

You probably know all these things and are asking the question, "So what? Why does this make it so popular?"

These points are EVERYTHING to me. Because of these points and the fact that they are extremely universal, important, and popular, many, many, people have fallen in love with the movie. The kids fell in love with a movie, a song, a dress, but the parents (And you can read endless blogs and articles about this) fell in love with the ideals. These parents and grandparents said, "Wow, never had a movie with these lessons in it, before!" I love it, I'm taking the kids again, I'm getting the toys, etc.

These principles are universal, popular, and quite popular around the world. And they are found in a popular and fun movie with great music!

How many movies do you know where the LGBTQ community and the conservative Christian community (With a few wacko exceptions) BOTH claim the movie as their own!? The other side of this same equation is that none of the themes alienate anyone or any group!

Popular themes with universal appeal in a unique and fun package. And these messages are not found expressed this well, this clearly, and with such good storytelling and fun, very often, if at all. I don't just want kids to see this movie, I think it is IMPORTANT for kids to see this movie!

I am a 54 year old man, and because of the lessons in this movie it is now my favorite animated movie. Ever. And I love all the classic Disney movies.

You don't have to agree to any of this, but can you see why this would make the movie so wildly popular?

Wow! I agree wholeheartedly!!
I would also like to add another aspect in the movie that stood out for me as a mother of an 8 yr old girl. My DD has always been fascinated with "superheroes" that have special powers.
In most Disney princess movies there is an evil witch, sorcerer, magician, etc etc that has special powers used for hurting someone intentionally. (Cinderella being the exception that I can recall immediately).
Elsa's powers are not used for evil. Instead, they are shown initially in the element of fun. What kid doesn't like to play in the snow?
When things start to get out of control, its because she is fearful of hurting someone...her sister Anna.
Even when Anna is looking for Elsa, she's defending her sister the whole time. She knows her sister is not evil.
The "bad guy" in the movie is not lurking around everywhere, ready to attack. He's not even revealed to the audience until almost the end of the movie, so we have not felt fear from him. Very understated.

I've read some really out there articles attacking Frozen and Disney. If I was smart enough to know how to share a link, I'd post the craziest one. The author said Disney was indoctrinating our children to feminist ideals and (get this) bestiality through Frozen. Geez.