Freebie thread for the week of 4/16/2007


I sooo love that pic of Johnny depp!!!!:goodvibes

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http://smartbearsoftware.com/codecollab-code-review-book.php

We've compiled 10 practical essays from industry experts giving specific techniques for effective peer code review:

*Cisco: The largest-ever case study of peer code review
*Modern experiments: results of the past 15 years
*Five types of review: Pro's and Con's
*Managing social aspects of peer review
*Code review in the SEI/CMMI/PSP/TSP context
*Why many developers don't embrace code review
*Questions to ask when implementing a peer review process
*Why haven't you heard more about code review?
*Metrics and measurements
*Code Collaborator: Software for efficient, remote peer review
 
Hello xxxxxxxx,

I received your DVD request on Feb. 28th, and wanted to thank you for visiting
ShareTheTruth, as well as expressing interest in the film!

Demand has been overwhelming: to date, we've received over 58,000 orders for
free DVDs. I have been scrambling to keep up, and certainly did not intend for
there to be such a delay in response.

There's no such thing as bad publicity, but one drawback, of being widely linked
to, is that visitors frequently miss the chance to understand what the
ShareTheTruth effort is all about!

Foremost, ShareTheTruth is about introducing An Inconvenient Truth to people who
might not otherwise find out how--and, just how much--all this human activity is
affecting our planet. Now that the movie has won two Academy Awards (Best
Documentary, Best Song), it's clear that public consciousness of climate change,
and its myriad side effects, is increasing.

But consider that 13% of Americans have never heard of "global warming" (1), and
far more don't think we're in a position to do anything useful about it. This
in a world where, actively suppressing scientific data no longer, both
ExxonMobil and President Bush have turned 180 degrees, to publicly acknowledge
the immense gravity of the climate crisis! (2)

As chronicled on the blog (3) when the sudden surge in site traffic began, the
ShareTheTruth effort has from the outset managed itself quite nicely. Donations
received from generous folks inspired by the movie had been enough to cover the
cost of sending others to the theaters.

Once, however, the "free AIT DVD" offer began springing up on sites such as
fatwallet.com, slickdeals.net, weeklyfreebie.com, and the like, a severe
imbalance between requests and donations emerged.

This issue is fundamentally not a money problem--it is, in my view, an awareness
problem.

Most visitors from deals sites are, due to the context of their particular
online journeys at the given time, looking for free stuff. Here is a very small
sample of commentary:

"Signed up. 1 less movie in my Netflix queue..." (4)
"Awesome! I can't wait to ebay my free copy." (5)
"If it does come, I'm just going to turn around and sell it on Half.com or
something." (6)

Words such as these illustrate some potential misunderstandings.

First, our DVDs aren't funded by the movie studio, or Al Gore, or any
corporation with dollars to spare; on the contrary, each dollar is asked for,
from each donor having earned it herself, to the time, resources, and tremendous
good will fueling its travel to ShareTheTruth's PayPal donation pool (of which
PayPal takes a cut, and I reimburse using my personal savings).

Second, the majority of deals sites linking to ShareTheTruth link directly to
the "free DVD" page, thus bypassing the home page (7) and essentially limiting
the opportunity for potential donors to contribute.

Third, as a result of our limited resources, I prefer to gift DVDs to those
without the means to see the movie, or those too reluctant to rent it for
themselves but still receptive to watching it. While I would be unquestionably
grateful to be in a situation where I could offer copies to everyone, including
Netflix subscribers seeking to trim their queues, at this moment it is not
possible.

So, as a ShareTheTruth participant you've got several options, all equally
valid:

A) Rent, borrow, or order the film (e.g., if you have access to a cable TV
network such as Showtime, or on-demand movies). If you hope to rent An
Inconvenient Truth and cannot afford it, just write me back!
B) Buy the movie if you can afford it. Ultimately, the wonderful thing about
owning a copy is that you can pass it along. And in fact, ShareTheTruth has
copies of the movie floating around the world, and we're constantly finding out
where (close by if possible) current DVD holders should send their copies next!
C) If you have bought the movie, please consider donating your copy to the
ShareTheTruth effort: we can help that DVD reach as many people as possible, in
your community and beyond!
D) It's perfectly fine if you still want a free DVD. The whole goal of this
letter is to explain the ShareTheTruth cause, not to exclude or deny anyone
whatsoever. If you'd be willing to pass the movie onto another ShareTheTruth
member when you're done, that would also help (but is not a requirement).

On April 10th, the movie studio contacted us expressing interest in online
distribution of the movie. We are hoping it can be achieved at a low enough
cost to ShareTheTruth, so it can be streamed to you online for free. You can
let me know if that's an option you'd prefer.

In short, I hope to hear your thoughts. I am open to suggestions, criticisms,
and aspire to be as flexible and generous and possible so please, don't hesitate
to inform.


Warm Regards,

Eric Pan
http://sharethetruth.us
 














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