phamton said:It looks like my assumption was wrong and you do have a blackout date on Memorial Day weekend. It sure doesn't give you much time to use them in does it?
11% drop in attendance is hammered?Whartonbound said:This seems like its a good thing for Universal. They believe that their product isn't receiving the attention it deserves from the general public. If they can get people that normally wouldn't go to their parks, then they hope that they can impress them enough to come back. Plus the people will probably bring friends and will spend money in their park. So while they are losing money in admission, they still make money in their parks from some people that wouldnt normally come.
While this theoretically seems like a good marketing campaign, it is one that comes out of desperation. When a company has been hammered as badly as Universal has been in attendance in the past year, they are willing to do anything to increase the number of people in their park. This desperation as been seen all year. Giving kids free tickets was their initial attempt to increase their parks attendance. Clearly that campaign didnt/hasn't worked as well as they've hoped, so no they go from desperate to super desperate and start letting adults in for free. Desperate or not, lets hope this plan works and increases the attendance. Maybe then GE will start putting more effort into the parks.
vellamint said:Definitely sounds as if they are trying really, really hard to bring people to the parks......otherwise why would they be giving away free tickets!!
phamton said:It's called a marketing campaign---the same reason you see free samples at the grocery store.
Foladar said:11% drop in attendance is hammered?![]()
Whartonbound said:The funny thing is that they haven't had to resort to giving away tickets, I mean at least they made you buy a ticket to Disneyland at full price before they gave you a ticket to go to DCA. Universal is just giving away free entrance to their park, I dont think this has ever been done. Clearly Universal has fallen on some hard times when it comes to attendance numbers. If you have to give tickets away to get people to come to your park then that's really not a good sign.
phamton said:Universal knows that people seldom come to a themepark alone. They give away one ticket and hope you bring friends and family to purchase the other tickets. Sure some people will just use the free ticket but very few. Most will not only buy tickets so their family can go but will also purchase food and merchandise while they are there. Hopefully, they will enjoy the visit and return for another trip.
Both Disney and Universal give away thousands of free tickets. They are called comp tickets and all the employees get them. They sent out less free tickets through the mail than are given as employee comps in a month. It's a drop in the bucket and a brilliant marketing plan.
Whartonbound said:but you and I both know that they wouldn't give away admission if they didn't think they had to.
phamton said:No, you and I don't know that. Whether you want to believe it or not, they are not struggling. Even with the attendance drop last year, the profits were up. There are two major reasons there was a drop: One was the Magical Express which kept Disney guests on property. The second reason is that they had a huge increase the year before which was a much higher percentage increase than any of the Disney parks. So even with a drop last year they were still higher that they were 2 years before.
You want to talk deperation, Disney introduced magical express after Universal had a 14% increase the previous year while Disney was only at 5-8%. http://www.coastergrotto.com/theme-park-attendance.jsp
Disney was losing day guests when their guests were driving over to Universal for a day or two. So they introduced ME so guests had no need to rent a car and they have a captive audience. Brilliant move on Disney's part as it did increase their attendance and hurt Universal's atendance.
Anyway, I'm tired of playing this game. If I want to debate, I'll go to the Disney boards.
Whartonbound said:Again, this "desperation" on disney's part required the customer to shell out the cash to stay on site. Universal requires NOTHING to enter their parks. I dont think you understand how meaningful this is. Disney has never been desperate enough to give away something without strings attached, you always had to pay them some kind of money if you wanted to gain something. Universal requires nothing. So maybe our definitions of desperate are different, but when things are simply being given away, thats not usually a good sign.
phamton said:Anyway, I'm tired of playing this game. If I want to debate, I'll go to the Disney boards.
Whartonbound said:This is kind of like what Disney is doing with DCA. We all know how desperate Disney is to increase the attendance at DCA since it isn't meeting expectations. The funny thing is that they haven't had to resort to giving away tickets, I mean at least they made you buy a ticket to Disneyland at full price before they gave you a ticket to go to DCA. Universal is just giving away free entrance to their park, I dont think this has ever been done. Clearly Universal has fallen on some hard times when it comes to attendance numbers. If you have to give tickets away to get people to come to your park then that's really not a good sign.