I'm actually kind of disappointed in Disney about this. The first year they offered it, it was a good value, but it was the first year. There were a few kinks, and I don't recall them really advertising it well. Then, when people called to purchase it, different people were given conflicting information (is it one gift bag per person? Or one per room?)
Then, last year, the second year, when it went on sale, they hadn't even decided what was included in the package. People were calling to purchase it when it was announced it would be available, but again weren't being given consistent information about what was included. Some were being given the previous year's information. I think others were just being told "we don't know yet." I think eventually we found out the Illuminations Dessert Party and a "deminar" were included, but there was all this confusion about whether people could actually book the dates of those events in advance or not. Some said they did, others were told they couldn't book them in advance. Yet people were still falling over themselves to spend $200 per person to book it, without even knowing what it included.
It would have been nice if this year, they actually tried it again but decided what it included before offering it, and actually marketed it. I might have purchased it.