Just keep checking their fares every day until you find something that works for you. And sign up for their DING! fare updates....where they'll send you updates for your airports of choice (put in home airport and orlando)
From our area (Baltimore/Washington, DC), Southwest is not always the best fare available, even when you include the cost of luggage on other airlines.
For our trip in August, USAir with their insane $23 bag fee was cheaper, and Airtran with their $15 bag fee was also cheaper.
Over the last six-eight months, from my two closest airports (BWI and DCA), USAir and AirTran have been the most competitive for destinations in the Southeast. But I still always check Southwest because they sometimes sneak in with a great web price.
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