Well, last year we flew in April via Air Transat and paid $380.00 per seat that included the pre-selected seat rate of $10.00 per seat per leg.
This year we are flying Air Canada and paying $440.00 per seat, that included free pre-selected seats. At the time of booking, Air Transat was the same price, but had terrible flight times (YYZ-MCO 6:30am and MCO-YYZ 10pm). We prefer the Air Canada flight time (YYZ-MCO 10:15am, MCO-YYZ 2:15pm). dh wants to go to work the next day and getting in at 1am wouldn't do. dh was the swing decission on picking which airline. We haven't flown AC in years. I read good and bad about every airline.
Other opinions are Southwest from Buffalo and the American airlines, but I went to all their web sites, either they were too expensive or too expensive AND had stop overs.
I remember my first Florida flight was $250.00 taxes and SC included!