Only a special being called the Tag Fairy can give you colors or scrolling effects.

She flits around the boards giving people "tags" (those colored words), usually silly or not-so-bright things they've said in their posts.

Like, one of my old tags was "dang it, I guess I'm normal" because I said that once.

But, don't go looking for her! She gets mad if people beg for tags.

Post often enough and she'll find you.