I understand your comments trying to imply the passholder is only a park pass but I will have to disagree with that. To my knowledge passholders have been getting discount rooms since at least 2001
http://www.magicalmemoriestravel.com/HistoricalRates.html even shows these room discounts and the history of them. It isn't a random once in awhile thing. Passholders also have DDE cards for 20% off meals as well as 10% off merchandise. I am sorry, I do not think this is a just a park ticket.
Maybe you do not care about the additional benefits of the passholder but I do. You can imply that I want better then everyone else - that I don't, but I want the best deal that I can find for my family since we are not rich but love to go to Disney. If getting a passholder saves me money on hotels, dining and souveniers then it is a bigger perk then say a park ticket alone and that is why I purchased it - sorry if you think I got the wrong idea - when was the last time a hotel discount wasn't offered????

. Also I did purchase the
free dining option as opposed to the AP rate since it was a better deal but you do have to buy park tickets (which an APer already has) or at least the min anyone else in your room needs. How did that benefit a passholder - even if the AP is just a "park ticket."
If Disney wants to change their policies, I understand they can do this - but they are isolating people with AP's who like to take quick and last minute trips. It is the people that do not have AP's that book 120 days in advance. APer's like to take lots of small or large trips some planned but lots of quick getaways. This new policy isn't giving them an option. Also - there have been many postings here where people have talked to CM's who said this is the only AP discount option - how do you know that we can get rates before 120 days - it is an assumption, correct??
And like another poster said, who ever books non-refundable hotel only?? There was also another poster who said a CM stated it would cost $50 to switch or transfer your stay. Come on!! It is obvious they are steering away from AP's.
If CRO is too booked up with calls then they should update their online services so people can go on and change or transfer services for free like you can do on say, Southwest. Type in a passholder card # and reservation number and then put your changes in. No more telephone calls. Same with reservations. It can be done - they have just chosen not to. Instead the are decreasing calls with this program because they know many APers will not do it. That was their choice. It isn't very friendly of an option, if you ask me.
Anyways this is my opinion as you have yours. If they want to offer discounts before the 120 days or offer great deals 120 days out, then fine maybe it will mean a little more but to come out with the half a$$ed option with no real answers let alone no real numbers, you are going to get some unhappy APer's. If anything I think CRO will get MORE calls and not friendly ones.